US International Food Trends Market Report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the International Food Trends market, and the behaviours, preferences and habits of the consumer.
Mintel has the answers you’re looking for
What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Covered in this report
This report analyzes international food trends in both foodservice and retail by utilizing Mintel GNPD (Global New Products Database) and MMI (Mintel Menu Insights). This report also includes consumer behaviors/attitudes toward international foods in both foodservice and retail. This report builds upon analysis presented in Mintel’s International Flavor Trends – US, March 2018.
This report segments international food eaters into three user groups (see databook) to help illuminate the behaviors and attitudes of different types of international food customers throughout.
- Frequent international food eaters: consume international foods daily or a few times a week
- Moderate international food eaters: consume international foods once a week or a few times a month
- Occasional international food eaters: consume them once a month or less
The term “international foods” is a gray area in both foodservice and retail. For the purposes of this report, Mintel defines it as:
- Foods based upon/associated with international cuisines/dishes/ flavors (eg Korean BBQ sauce)
- Foods with international/cultural origins outside the US (eg Korean bulgogi)
- Foods that blend together different cuisines (eg Korean tacos)
Expert analysis from a specialist in the field
Written by Jill Failla, a leading analyst in the Foodservice sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
International food adoption is a fairly slow process in the US, which prizes traditional Mexican, Italian, and Chinese fare above all else. However, factors are positioning international fare for continued future growth, including an increasingly diverse population that favors such cuisines; the need for restaurants and products to differentiate and innovate in a crowded marketplace; and the growing spending power of more adventurous young diners who enjoy trying new types of foods. Brands will need to be cautious about appropriating other cultures, straying too far from authentic ingredients and preparations, and entering categories that are already saturated. Jill Failla
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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