Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Juice market, its consumers and the major players who make up that market.
Point of sale market data
In conjunction with IRi, extensive point of sale data shows you what consumers are spending their money on
How big is the market today and what is our 5 year forecast? Includes both best & worst case scenarios
What are the different segments within the market and how are those individual segments performing?
What are consumers looking for, what drives their buying habits and what are their main purchase influencers?
From iGen & Millennials to Baby Boomers & beyond. Who is spending money and what are they spending it on?
We gather our data from real-world consumers, selected to accurately reflect precise global demographics
What are the key players doing, what has been successful for them and what was their marketing spend?
Using data from our Global New Product Database, what products were launched and how well were they perceived?
What happens next, which areas are likely to experience growth and what opportunities exist within the market?
Expert analysis from a specialist in the field
Written by Caleb Bryant, a leading analyst in the Beverage sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Total sales of juice have stalled as the category faces the continued decline of 100% juice and stagnant sales of juice drinks. Consumers are increasingly choosing competing beverages over juice due to concerns surrounding the sugar content of juices and because of the innovation occurring in other beverage categories. Juices can combat declining sales by focusing on functionality while also developing new juices that satisfy unique occasions and need states.
Senior Foodservice Analyst
Mintel has the answers you’re looking for
What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
This report discusses the following key topics:
For the purposes of this Report, Mintel has used the following
- 100% juice: fruit and vegetable juices, mixes, and concentrates,
with no other ingredients added; includes both 100% juice blends
and 100% pure juice of a single kind.
- Juice drinks: juices, mixes (eg powdered drinks such as Kool
Aid), and concentrates containing ingredients other than fruit
and/or vegetable juice, such as corn syrup or other sweeteners
- RTD (ready-to-drink) smoothies: drinks made with fruit and/or
juice with some kind of thickener, such as fruit puree or milk.
Fruit and vegetable juice and juice drinks covered in the Report
include those sold in a number of formats:
- aseptic (boxed), canned, or bottled
- shelf-stable (SS), refrigerated, or frozen
Powdered smoothie mixes are excluded from this Report, as are
fruit juice energy drinks, such as Rockstar Juiced, and nutritionally
enhanced smoothies, such as Muscle Milk. Only products sold at
retail are included. Products sold through foodservice, gyms/health
clubs, and other non-retail venues are excluded.
This year’s Report excludes liquid drink enhancers such as Mio.