US Kids as Influencers market report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Kids as Influencers market, and the behaviours, preferences and habits of the consumer.
Mintel has the answers you’re looking for
What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
For the purposes of this Report, Mintel has used the following definitions:
- Parents: Adults aged 18+ who are parents/guardians to kids under the age of 18 living in the household.
- Kids: Children younger than 18 living in the household of the parent/guardian taking the survey.
The primary focus of this Report is parents with kids aged 6-11, however data is also broken into three primary groups for the purpose of comparison: parents with kids 5 and under, 6-11, 12-17. When comparing parents with kids in different age groups, the data reported is for parents who have kids that fall into only one distinct group, without overlap.
Expert analysis from a specialist in the field
Written by Dana Macke, a leading analyst in the Lifestyles & Leisure sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Typically, parents with children under the age of 18 are in their prime earning and spending years, making them a critical audience for brands to win – and kids have an undeniable impact on parents’ spending decisions. As seen in Mintel’s analysis, the nature of this impact does however vary based on the type of purchase, the age of the family’s children, and whether dad or mom is making the decision.
Associate Director - Lifestyles & Leisure
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This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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