US Lawn and Garden Products market report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Lawn and Garden Products market, and the behaviours, preferences and habits of the consumer.
Mintel has the answers you’re looking for
What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
For the purposes of this Report, DIY (do-it-yourself) lawn/garden activities refer to work done directly by consumers, while paid lawn/ garden projects refer to work done only by residential professional lawn/garden service providers, not commercial.
- Lawn projects may include activities such as lawn maintenance (eg lawn mowing, grass cutting), lawn planting/seeding, lawn renovation (eg replacing turf with new grass without changing the grade), and the use of lawn fertilizers and chemicals.
- Gardening activities may include fruit or vegetable gardening (any types of formats including hydroponic, container, or outdoor), container gardening, native plant gardening (plants specific to respondents’ area), hardscaping (eg building walls, patio areas), exotic plant gardening, and hydroponic/water/aqua gardening.
Mintel also created two lawn and garden segments which are defined as follows:
- Gardening Enthusiast – those that at least occasionally participate in lawn and garden care, like or love caring for their lawn and garden, and have at least intermediate lawn and garden skills.
- Gardening Non-enthusiast – those that never participate in lawn and garden care, either dislike or don’t mind caring for their lawn and garden, and have no or basic lawn and garden skills.
Expert analysis from a specialist in the field
Written by Jamie Rosenburg, a leading analyst in the Personal Care sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
The US lawn and garden market grew steadily over the review period. Yet the segment represented by MULO (multi-outlet) sales, which is comprised largely of lawn and weed products, is on the decline. Consumers still buy most lawn and garden products at big box stores like The Home Depot, but garden stores/nurseries have become the preferred channel for more consumers. At issue are smaller lots, growing fear of weed killers, and a Millennial generation that has delayed home ownership.
Global Personal Care Analyst
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This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
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Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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