US Lifestyles of Affluent and High Net Worth Consumers market report
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Providing the most comprehensive and up-to-date information and analysis of the Lifestyles of Affluent and High Net Worth Consumers market, and the behaviours, preferences and habits of the consumer.
Mintel has the answers you’re looking for
What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
For the purposes of this Report, Mintel defines “Affluent” and “High Net Worth Individuals” as follows:
- Affluent: Individuals with investable assets totaling $500K-$1 million
- High Net Worth Individuals: Individuals with investable assets in excess of $1 million
Investable assets exclude the value of primary residences and include only liquid assets.
Readers may also be interested in Mintel’s Financial Needs of Affluent and High Net Worth Consumers – US, November 2016 and The Affluent and High Net Worth Premium Brand and Luxury Consumer – US, December 2016.
Expert analysis from a specialist in the field
Written by Gina Cavato, a leading analyst in the Lifestyles & Leisure sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
US Affluent and HNWIs, with their large amount of income-producing assets, are important to lifestyle brands, particularly those offering value-added products and services. With higher-than-average household incomes, they command a significant amount of purchasing power across a variety of areas, from in-home food to household care to leisure and travel. Their earnings also afford them the ability to participate in a variety of upscale activities. In the next year, they aspire to travel more, better manage their health and wellness, and prioritize long-term wealth and financial planning. However, confidence in financial decisions wavers depending on a person’s age and gender.
Associate Director - Lifestyles & Leisure
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This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
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Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
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