US Lifestyles of Young Families market report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Lifestyles of Young Families market, and the behaviours, preferences and habits of the consumer.
Mintel has the answers you’re looking for
What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Covered in this report
For the purposes of this report, Mintel has used the following definitions:
Young families are defined as parents with children younger than age 12 living in the household.
Older families are defined as parents with children aged 12-17 living in the household.
Key points included
- Lack of regulation makes YouTube another thing to worry about
- Young families are not all the same
- Analog activities remain relevant
- Parents want more family time
- Parents are worried
What you need to know
The majority of parents with young kids work outside of the home and may have trouble balancing family time with other demands on their time. When parents spend time with their kids, they want it to be “quality time” spent on fun and enriching experiences – making it important for brands to step up their experiential appeal. Parents love spending time with their kids and worry about the kind of world their children will inherit. Most are confident in their parenting abilities and want their kids to grow into responsible, respectful, and kind/compassionate adults.
Expert analysis from a specialist in the field
Written by Kristen Boesel, a leading analyst in the Lifestyles and Leisure sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Fewer Americans are having children and there are now fewer families with kids under age 12 in the US compared to previous decades. One of the top challenges parents continue to face is the high cost of childcare, leading some families to rely heavily on family support to bridge gaps in care. Most parents are working for a paycheck, so balancing time for family with other obligations can also prove difficult.
Senior Lifestyles and Leisure Analyst
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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