US Lifestyles of Young Families market report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Lifestyles of Young Families market, and the behaviours, preferences and habits of the consumer.
Mintel has the answers you’re looking for
What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
For the purposes of this Report, Mintel has used the following definitions:
- Young families are defined as parents aged 18-39 with children younger than age 12 living in the household.
- Older families are defined as parents aged 40+ with children aged 12+ living in the household.
Readers of this Report may also be interested in Mintel’s Lifestyles of Young Families – US, March 2015, Family Entertainment – US, January 2016, and Marketing to Moms – US, September 2016.
Expert analysis from a specialist in the field
Written by Dana Macke, a leading analyst in the Lifestyles & Leisure sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Work-life balance is something that all families strive for, but it is a particular challenge for families with kids under the age of 12. With young kids in the household, parents spend a lot of hands-on time making meals, helping with homework, and coordinating activities. As kids gain independence and parents gain experience, they may find their workload lessens, but young families have yet to reach this tipping point. However, even though they may feel overwhelmed with household activities, young parents want nothing more than to spend time together as a family, have bonding experiences, and create strong relationships with their kids.
Associate Director - Lifestyles & Leisure
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