US Made to Order Smoothies market report
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Providing the most comprehensive and up-to-date information and analysis of the Made to Order Smoothies market, and the behaviours, preferences and habits of the consumer.
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What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
For the purposes of this Report, Mintel has used the following definitions:
This Report predominantly focuses on made to order smoothie trends. Smoothies are defined as blended drinks made with fruit and/or juice with some kind of thickener, such as fruit puree, dairy milk/non-dairy milk, yogurt or frozen yogurt. “Made to order” means the beverage is prepared on-site and does not include packaged retail items. This Report will focus on consumer behavior, attitudes, and preferences toward smoothies, while also looking at emerging smoothie formats, including smoothie bowls. Consumer attitudes toward juices and shakes are outlined in this Report for competitive comparison, but the focus of this Report is smoothie trends. This Report builds on the analysis presented in Mintel’s Made to Order: Smoothies and Shakes – US, March 2015.
For the purposes of this Report, Mintel has used the following restaurant definitions:
- QSRs (quick service restaurants) – Used interchangeably with “fast food,” QSRs specialize in inexpensive, convenient meals that are less expensive than those available at fast casuals. There is typically no waiter service and no alcoholic beverages. Examples include: McDonald’s, Kentucky Fried Chicken, Taco Bell, Wendy’s, and Pizza Hut.
- Fast casual restaurants – These establishments are characterized by a higher price point than QSRs, though not as high as full service restaurants, and emphasize customization. Fast casuals may or may not offer limited table service or alcohol. Examples include: Chipotle, Panera Bread, Shake Shack, and Blaze Pizza.
- LSRs (limited service restaurants) – These establishments provide foodservices where customers usually select and order items and pay before dining. Food/drink may be consumed on the premises, offered as carryout, or delivered to the customer’s location. These may also sell alcoholic beverages. LSRs include both QSRs and fast casual restaurants. The other category within LSRs (as seen in the market size and forecast) includes snacks and non-alcoholic beverage bars, cafeterias, grills, and grill buffets.
- FSRs (full service restaurants) – These establishments have waiter/waitress service in which customers order and are served while seated. These may also sell alcoholic beverages and offer carryout services and include the restaurant segments: midscale, casual dining, and fine dining.
- MMI (Mintel Menu Insights) – MMI is a quarterly census of restaurant brands covering all commercial segments and US census regions/divisions, with trends going back to Q2 2004. MMI tracks more than 30 unique menu item attributes including flavor, preparation (physical and/or cooking), menu type/section, cuisine type, and menu claims, grouped into six major categories from macro restaurant, menu, plate, item dish, and beverage to micro ingredient detail.
- MMI Expansion Data – This data is reflective of the MMI expansion that increased restaurant coverage from 580 to 1,500 and increased menu collection from 3,000 to 8,000. The expansion data incorporates expanded convenience store coverage, including data for hot food, cold prepacked food, breakfast menus, and all self-serve beverage options. Expansion data is not trendable prior to Q1 2015.
Expert analysis from a specialist in the field
Written by Diane Kelter, a leading analyst in the Foodservice sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Within the smoothie category, certain legacy elements remain a key area of focus for consumers, such as a focus on fruit and traditional bases like yogurt and dairy milk. However, functional health trends in the beverage space are driving the category forward and creating new areas of opportunity. The variety and convenience of made to order smoothies is also a key area of opportunity for competing with the home kitchen.
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This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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