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Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Major Household Appliances market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Covered in this report

The major appliance category continues to turn in steady but modest gains, with sales rising an estimated 2.4% in 2019 to $41.3 billion, representing an increase of 19% over the past five years, only a little faster than the pace of inflation (see Appendix – The Market). Improvement in the home construction and home renovation markets coupled with a consistent stream of innovation helped maintain consistent growth.


Mintel’s forecast calls for more modest sales growth – an increase of 9% between 2019 and 2024 to $44.9 billion – reflective of moderate interest in upgrading and newer features

Expert analysis from a specialist in the field

Written by Rebecca Cullen, a leading analyst in the Household sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

The major household appliance market experienced continued steady, conservative growth sustained by positive economic factors, coupled with a consistent stream of appliance innovation. The market is challenged by numerous factors, such as long replacement cycles. However, manufacturers could accelerate growth by appealing to evolving lifestyle-related interests Rebecca Cullen
Household Care Analyst

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What's included

What's included

Table of contents

Table of contents

  1. Overview

    • What you need to know
      • Definition
      • Executive Summary

        • Top takeaways
          • Key trends
            • Market overview
              • Figure 1: Total US sales and fan chart forecast of major household appliances, at current prices, 2014-24
            • Modest gains underpinned by need-based purchases
              • Figure 2: Repertoire – Appliances planned to own, January 2020
            • Adjacent categories could threaten appliance usage
              • Figure 3: Frequency of appliance use, at least weekly (net), January 2020
            • Design interests extend to major appliances
              • Figure 4: Attitudes toward appliance design, by age and parental status, January 2020
            • The smart tech transformation
              • Figure 5: Attitudes toward smart appliances, lack of interest in smart features and innovations, by age and parental status, January 2020
            • What’s next
            • The Market – What You Need to Know

              • Market sales predicted to slow
                • Cooking trends, adjacent categories threaten major appliance usage
                  • Living situation and location set to influence appliance design
                  • Market Size and Forecast

                    • Slow, steady growth continues
                      • Figure 6: Total US sales and fan chart forecast of major household appliances, at current prices, 2014-24
                      • Figure 7: Total US retail sales and forecast of major household appliances, at current prices, 2014-24
                  • Market Breakdown

                    • All three segments benefit from rising market
                      • Figure 8: Total US retail sales and forecast of major household appliances, by segment, at current prices, 2014-19
                  • Market Perspective

                    • Tariffs’ complex ripple effects impact appliance shoppers
                      • Dining out and staying in: trends impact appliance usage, design
                        • Figure 9: LG InstaView refrigerator with Craft Ice maker, January 2020
                      • Newest generation of small cooking appliances are getting smarter
                        • Figure 10: Tovala
                    • Market Factors

                      • Home trends will influence appliance design trends
                        • Shrinking household size, homes adjust for aging population
                          • Figure 11: Number of multigenerational households, 1950-2016
                      • Key Players – What You Need to Know

                        • Design distinguishes brands
                          • Appliances becoming even smaller
                            • Smart appliances get smarter ideas to solve real problems
                            • What’s Happening

                              • Acquisitions, partnerships support guided cooking trend
                                • Appliances, but make it fashion
                                    • Figure 12: KitchenAid
                                  • Foreign manufacturers come stateside
                                  • What to Watch

                                    • From compact to countertop
                                        • Figure 13: Morus Zero
                                      • Technologies continue to emerge to serve changing landscape
                                        • Kitchen technology aims to reduce waste, improve cooking experience
                                            • Figure 14: LG showcases ThinQ technology in InstaView fridge series, January 2020
                                          • AI provides the perfect laundry
                                            • Figure 15: LG ThinQ washer and dryer combo
                                          • A new concept of ownership could translate into smart appliance space
                                          • The Consumer – What You Need to Know

                                            • Few purchase to upgrade
                                              • Lapsed usage low, particularly among younger adults and parents
                                                • Appliance purchasers take an active, deal-seeking approach to shopping
                                                  • 25-44 year olds’, parents’ design interests extend into appliances
                                                    • Satisfaction with current options challenge smart appliance value
                                                    • Appliance Ownership and Intent to Purchase

                                                      • Low purchase intent remains a key market challenge
                                                        • Figure 16: Appliance ownership and intent to purchase, January 2020
                                                        • Figure 17: Repertoire – Appliances currently owned, plan to own, January 2020
                                                      • Younger adults plan to grow appliance inventory
                                                        • Figure 18: Repertoire – Appliances currently owned, by age, number of children including 18+ in household, January 2020
                                                        • Figure 19: Intent to purchase appliance in next year, by age, number of children including 18+ in household, January 2020
                                                    • Appliance Purchase Drivers

                                                      • Replacement drives sales base, yet other factors drive trends
                                                        • Figure 20: Appliance purchase drivers, January 2020
                                                        • Figure 21: Purchase driven by home renovation/remodel, by repertoire of appliance intent to purchase, January 2020
                                                      • Upgrade opportunities strong among younger shoppers
                                                        • Figure 22: Select appliance purchase drivers, by age, January 2020
                                                      • Don’t overlook urbanites
                                                        • Figure 23: Select appliance purchase drivers, by living location, January 2020
                                                    • Frequency of Appliance Use

                                                      • Appliance usage remains relatively unchanged
                                                        • Cooking trends, NPD in fabric care impact appliance usage
                                                          • Figure 24: Frequency of appliance use, November 2017-January 2020
                                                        • 18-44 year olds, parents using appliances more often
                                                          • Figure 25: Frequency of select appliance use, once a day or more, by age, number of children including 18+ in household, January 2020
                                                      • Appliance Shopping Attitudes and Behaviors

                                                        • Research process presents engagement opportunities
                                                            • Figure 26: Appliance shopping attitudes and behaviors, January 2020
                                                          • Older shoppers focus on getting a good deal, but from a preferred brand
                                                            • Figure 27: Select appliance shopping attitudes and behaviors, by age, January 2020
                                                        • Attitudes toward Appliances

                                                          • Design distinguishes and evolves
                                                            • Figure 28: Chambers Appliances
                                                            • Figure 29: Select appliance attitudes, by age, parental status, January 2020
                                                          • Smart appliances need to improve value proposition
                                                              • Figure 30: Attitudes toward smart appliances, by age, parental status, January 2020
                                                          • Smart Appliance Areas of Interest

                                                            • Increasing efficiency holds strongest appeal
                                                                • Figure 31: Smart appliance areas of interest, January 2020
                                                              • Waste reduction, improved functionality reach widest audience
                                                                • Figure 32: TURF analysis – Smart appliances – Areas of interest, January 2020
                                                              • Methodology
                                                                • Smart manufacturers should focus on younger audience
                                                                  • Figure 33: Smart appliance areas of interest, by age, January 2020
                                                              • Appendix – Data Sources and Abbreviations

                                                                • Data sources
                                                                  • Sales data
                                                                    • Fan chart forecast
                                                                      • Consumer survey data
                                                                        • Abbreviations and terms
                                                                          • Abbreviations
                                                                          • Appendix – The Market

                                                                              • Figure 34: Total US retail sales and forecast of major household appliances, at inflation-adjusted prices, 2014-24
                                                                              • Figure 35: Total US retail sales of major household appliances, by segment, at current prices, 2014-19
                                                                              • Figure 36: Total US retail sales of major household appliances, by segment, at current prices, 2017 and 2019
                                                                              • Figure 37: Total US retail sales of washers and dryers, at current prices, 2014-19
                                                                              • Figure 38: Total US retail sales of refrigerators, freezers and dishwashers, at current prices, 2014-19
                                                                              • Figure 39: Total US retail sales of ranges, ovens, cooktops and microwaves, at current prices, 2014-19
                                                                          • Appendix – The Consumer

                                                                              • Figure 40: Appliance purchases for home renovation/remodel, by select appliance purchase drivers, January 2020

                                                                          About the report

                                                                          This report will give you a complete 360-degree view of your market. Not only is it rooted in robust proprietary and high-quality third-party data, but our industry experts put that data into context and you’ll quickly understand:

                                                                          • The Consumer

                                                                            What They Want. Why They Want It.

                                                                          • The Competitors

                                                                            Who’s Winning. How To Stay Ahead.

                                                                          • The Market

                                                                            Size, Segments, Shares And Forecasts: How It All Adds Up.

                                                                          • The Innovations

                                                                            New Ideas. New Products. New Potential.

                                                                          • The Opportunities

                                                                            Where The White Space Is. How To Make It Yours.

                                                                          • The Trends

                                                                            What’s Shaping Demand – Today And Tomorrow.

                                                                          Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted.

                                                                          Description