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US Market Research

Mintel’s market research reports let you think global but act local with US-specific titles across all key categories and industries. Our world-leading research and analysis gives you detailed data on every major US business sector and unrivalled insights into how American consumers think, choose, browse and buy – today and tomorrow.

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No. of reports 1 of 3541
  1. Marketing to Seniors: Incl Impact of COVID-19 - US - July 2020

    • Consumer Report
    • July 2020
    • US

    “Seniors are a relatively happy and unstressed cohort of the US population. They prioritize family, health and independence to maintain their quality of life. During 2020, COVID-19 has challenged seniors in all these areas which have forced them to change their behaviors and ...

    US $4,394.99 (Excl.Tax)
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  2. Coffee and RTD Coffee: Incl Impact of COVID-19 - US - July 2020

    • Consumer Report
    • July 2020
    • US

    “The at home coffee market will benefit more than any non-alcoholic beverage category from the short and long term changes brought about by COVID-19 and the recession. The pandemic completely removed retail coffee’s foodservice competition and shelter-in-place orders forced ...

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  3. Women and Gaming: Incl Impact of COVID-19 - US - July 2020

    • Consumer Report
    • July 2020
    • US

    “The stereotype of gaming as something ‘just for men’ continues to linger, but is fading as more women have joined the gaming community. With two thirds of women playing video games, gaming and non-gaming brands alike need to consider how they can reach their target female ...

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  4. Restaurant Takeout and Delivery: Incl Impact of COVID-19 - US - July 2020

    • Consumer Report
    • July 2020
    • US

    “Virtually all restaurants became takeout and delivery providers overnight as a result of COVID-19, and the ones that had made prior investments in off-premise business are unsurprisingly weathering the storm the best thus far. Restaurants of all types must continue to invest ...

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  5. Personal Care Consumer: Incl Impact of COVID-19 - US - July 2020

    • Consumer Report
    • July 2020
    • US

    “The impact of COVID-19 is apparent in every industry across the globe, and personal care is not immune. In fact, certain elements of consumers’ personal care routines (eg shaving, hair washing) slid a bit during lockdown, leading to longer purchase cycles. Despite some ...

    US $4,248.86 (Excl.Tax)
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  6. Color Cosmetics: Incl Impact of COVID-19 - US - July 2020

    • Consumer Report
    • July 2020
    • US

    “COVID-19 has dramatically impacted the color cosmetic landscape. During the lockdown phase of the pandemic, the need/desire to wear makeup was mitigated as consumers limited their interactions outside of the home. Even as states relax restrictions, the ongoing use of ...

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  7. Dairy Alternatives: Incl Impact of COVID-19 - US - June 2020

    • Consumer Report
    • June 2020
    • US

    “Once serving only a niche audience comprised of those who avoided dairy due to allergies or a vegan diet, dairy alternatives have seen tremendous growth in recent years, and are now used by adults across the dietary spectrum. Consumers have more choices than ever before, and ...

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  8. Marketing to Hispanic Millennials: Incl Impact of COVID-19 - US - June 2020

    • Consumer Report
    • June 2020
    • US

    “COVID-19 has been very disruptive to Hispanic Millennials. The fact that the majority of Hispanic households experienced some loss of income likely had an even greater negative effect on Hispanic Millennials’ path toward feeling successful and having the material assets to ...

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  9. Juice and Juice Drinks: Incl Impact of COVID-19 - US - June 2020

    • Consumer Report
    • June 2020
    • US

    “Juice has been going through an identity crisis of sorts, which has put the category in a tough spot. Products tend to toe the line between healthy and indulgent without committing to either position, leaving consumers confused and disengaged. While it’s been relegated to very ...

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  10. Teen and Tween Gamers: Incl Impact of COVID-19 - US - June 2020

    • Consumer Report
    • June 2020
    • US

    "With nearly every teen and tween playing video games on some device, gaming is not only an activity for kids; it's culture. COVID-19 kept many kids inside, giving them more time to dive into their digital worlds. As gaming continues to grow and become ingrained in mainstream ...

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No. of reports 1 of 3541