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US Market Research

Mintel’s market research reports let you think global but act local with US-specific titles across all key categories and industries. Our world-leading research and analysis gives you detailed data on every major US business sector and unrivalled insights into how American consumers think, choose, browse and buy – today and tomorrow.

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No. of reports 1 of 3510
  1. Teen and Tween Gamers: Incl Impact of COVID-19 - US - June 2020

    • Consumer Report
    • June 2020
    • US

    "With nearly every teen and tween playing video games on some device, gaming is not only an activity for kids; it's culture. COVID-19 kept many kids inside, giving them more time to dive into their digital worlds. As gaming continues to grow and become ingrained in mainstream ...

    US $4,395.01 (Excl.Tax)
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  2. The Impact of COVID-19 on Leisure and Entertainment - US - June 2020

    • Consumer Report
    • June 2020
    • US

    These reports will look at the impact that the outbreak has had on the category, the short-, medium- and long-term implications for consumer behavior, and the opportunities and threats this poses to the market.

    Mintel research sources can include exclusive consumer data, ...

    US $4,395.01 (Excl.Tax)
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  3. The Natural Household Consumer: Incl Impact of COVID-19 - US - June 2020

    • Consumer Report
    • June 2020
    • US

    "Natural household products have been the fastest-growing segment of the household market. Yet the COVID-19 pandemic has given greater importance to mainstream disinfectants while increasing overall consumer engagement with the category. Both mainstream and natural brands have ...

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  4. Foodservice Loyalty: Incl Impact of COVID-19 - US - June 2020

    • Consumer Report
    • June 2020
    • US

    “Restaurant business is severely negatively impacted by the ongoing COVID-19 crisis, and while restaurant loyalty won’t be enough on its own to keep restaurants in business, companies will still need to strategically leverage existing loyal customers to help grow now-essential ...

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  5. Bodycare and Deodorant: Inc Impact of COVID-19 - US - June 2020

    • Consumer Report
    • June 2020
    • US

    “Prior to COVID-19’s arrival to the United States, the bodycare and deodorant market was expected to experience higher levels of growth in 2020 than in previous years, largely due to consumers’ elevated interest in natural and premium deodorant offerings. However, with more ...

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  6. Restaurant Marketing Strategies: Inc Impact of COVID-19 - US - June 2020

    • Consumer Report
    • June 2020
    • US

    “The COVID-19 pandemic means it’s anything but “business as usual” for operators. Restaurants had to pivot on the fly with operations and messaging tactics relevant to consumer needs in the moment. Looking ahead, restaurants should continue communicating messaging around food ...

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  7. The Impact of COVID-19 on Household, Home Care and Personal Care - US - June 2020

    • Consumer Report
    • June 2020
    • US

    “While the future of the US and global economy remains unclear, we should not expect that the resolution of the COVID-19 pandemic will be a return to 2019 reality. Many players are understandably focused on reacting to short-term challenges and demands presented by the ...

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  8. The Impact of COVID-19 on Food and Drink Retailing - US - June 2020

    • Consumer Report
    • June 2020
    • US

    “Few industries have been more closely entwined with the COVID-19 pandemic than food and drink retailing. In mid-March as the crisis quickly escalated, consumers flocked to supermarkets to stock up on groceries and other essentials, stressing the supply chain and emptying ...

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  9. Frequent Travel Programs: Incl Impact of COVID-19 - US - June 2020

    • Consumer Report
    • June 2020
    • US

    "The challenges faced by frequent travel program providers are magnified by the COVID-19 pandemic. Currently, adults are limiting travel, diminishing their ability to accrue loyalty with their FTPs. Furthermore, the economic ramifications of the pandemic cast into doubt the ...

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  10. The Impact of COVID-19 on Technology - US - June 2020

    • Consumer Report
    • June 2020
    • US

    “Technology has enabled consumers to bridge the physical distance imposed by COVID-19. It will undoubtedly accelerate the use and reliance on digital services and consumer electronics, and lead to new innovations.”
    – Buddy Lo, Sr. Technology and Consumer Electronics Analyst

    This ...

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No. of reports 1 of 3510