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US

US Market Research

Mintel’s market research reports let you think global but act local with US-specific titles across all key categories and industries. Our world-leading research and analysis gives you detailed data on every major US business sector and unrivalled insights into how American consumers think, choose, browse and buy – today and tomorrow.

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No. of reports 1 of 3429
  1. Sales & Promotional Events - US - February 2020

    • Consumer Report
    • February 2020
    • US

    "Most consumers shop during sales and promotional events throughout the year, driven by the need to find value in their purchases. The definition of value is subjective and can stem from saving money, saving time and energy, or even receiving a superior product or experiences. ...

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  2. Alternate Transportation - US - February 2020

    • Consumer Report
    • February 2020
    • US

    "Consumers have more alternative transportation methods than ever before. Whether it’s utilizing a ridesharing service, taking public transportation or renting a shared scooter, there are more ways to get around without having to utilize a personal vehicle. While alternate ...

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  3. Nutrition Drinks - US - February 2020

    • Consumer Report
    • February 2020
    • US

    "Just under half of consumers live in households where nutrition, meal replacement or weight loss drinks are consumed, and sales are projected to steadily increase in years ahead. While products positioned as weight loss drinks garner the lowest sales and usage in the category, ...

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  4. Snack, Nutrition and Performance Bars - US - February 2020

    • Consumer Report
    • February 2020
    • US

    "The popularity of snacking helps and challenges snack, nutrition, and performance bars. The bars category has experienced steady growth as consumers look for healthy and convenient ways to satisfy hunger (and cravings), resulting in dollar sales gains of 17% from 2014-19. ...

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  5. Building the Ultimate Dispensary: Cannabis Retailing - US - February 2020

    • Consumer Report
    • February 2020
    • US

    "Cannabis retail is a complex hybrid of medical and recreational products (and consumers) sometimes all occurring under one roof. Matters are further complicated by varied state and local regulations and taxation, forcing each dispensary into somewhat of a niche space. The ...

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  6. Beauty Influencers - US - February 2020

    • Consumer Report
    • February 2020
    • US

    "Beauty influencers and the power of social media continue to shape the beauty industry. While influencer collaborations with brands continue to resonate with consumers, issues surrounding trust and credibility could signal future challenges. To alleviate these concerns, brands ...

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  7. Evolving eCommerce: Direct to Consumer Retailing - US - February 2020

    • Consumer Report
    • February 2020
    • US

    "The direct-to-consumer market disrupted many CPG categories and left big brands scrambling to change their tone. DTC companies did and continue to do a phenomenal job of giving their brands personalities and purpose. As they look to expand, though, these brands will find ...

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  8. The Circular Economy - US - February 2020

    • Consumer Report
    • February 2020
    • US

    "Circular retail options (eg rentals and reselling) aren’t just a trend; they’re a new way of shopping consumers will consider more often and for a wider variety of purchases. Although it’s difficult to determine the size of the circular market, one thing is certain; interest ...

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  9. Household Paper Products - US - February 2020

    • Consumer Report
    • February 2020
    • US

    "Consumers have hastened their trading down to private label. Store brands have closed the quality gap and a growing percentage of consumers no longer see a functional need for premium-priced name brands and private label has captured record market share.

    Making matters worse, ...

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  10. Trending Flavors and Ingredients in Snacks - US - February 2020

    • Consumer Report
    • February 2020
    • US

    "This Report examines flavor and ingredient trends in the salty snack category, taking a “now, near, next” approach to identify current and future product trends – all based on consumer data. Taking a deep dive into flavor innovation, brands leading innovation layered with ...

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No. of reports 1 of 3429