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US

US Market Research

Mintel’s market research reports let you think global but act local with US-specific titles across all key categories and industries. Our world-leading research and analysis gives you detailed data on every major US business sector and unrivalled insights into how American consumers think, choose, browse and buy – today and tomorrow.

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No. of reports 1 of 3417
  1. Weight Management Trends - US - February 2020

    • Consumer Report
    • February 2020
    • US

    "Obesity rates continue to rise in the US, impacting the health and wellness of Americans. The majority of adults are currently managing their weight, with most relying on self-guided methods over branded nutrition programs. Brands addressing weight management must adopt a ...

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  2. Wearable Technology - US - February 2020

    • Consumer Report
    • February 2020
    • US

    "Wearable tech has gone from tech-savvy early adopters to the mainstream. Bluetooth headsets were once lambasted and stereotyped for high-powered businessmen, but today, about one quarter of all consumers own a set of wireless earbuds. Smartwatches also gained significant ...

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  3. Breakfast Cereals in US (2020) – Market Sizes

    • Market Data
    • February 2020
    • US
    Breakfast Cereals in US by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2020. This market covers RTE (cold) adult and children's cereals and hot breakfast cereals. Market size comprises sales through all retail channels ...
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  4. The Arts and Crafts Consumer - US - February 2020

    • Consumer Report
    • February 2020
    • US

    "Factors that are motivating purchase in other categories, like sustainability, wellness and nostalgia, are also relevant to the craft category, which helps keep the market engaging for younger consumers. Adults aged 18-34 are some of the most engaged crafters, with more than ...

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  5. In-Store Bakeries - US - February 2020

    • Consumer Report
    • February 2020
    • US

    "Sales at in-store bakeries have increased steadily each year for the past half-decade, growing 15% since 2014 to reach $13.5 billion, and the category still seems to have a significant amount of potential. Younger consumers have yet to significantly engage in the category but ...

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  6. Hispanics and Shopping at Mass Merchandisers - US - February 2020

    • Consumer Report
    • February 2020
    • US

    "Hispanics almost universally shop at mass merchandisers; Walmart and Target are far ahead of the rest. Hispanics associate Walmart with good value and a vast product selection, while a pleasant store environment is more top-of-mind for Target. Mass merchandisers continue to ...

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  7. Dedicated Console Gaming - US - February 2020

    • Consumer Report
    • February 2020
    • US

    "2020 is a transition year between console generations, capped off by the releases of the PS5 and Xbox Series X at the end of the year. A volatile market will see huge interest from a dedicated console gaming audience looking for an upgraded (but still familiar) gaming ...

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  8. Crackers - US - February 2020

    • Consumer Report
    • February 2020
    • US

    "The crackers category continues to find significant growth, topping $8 billion in 2019, a modest 3.4% gain since 2014. The consistent, albeit minimal, growth of the “other” crackers segment was not enough to offset the struggles among other segments. Crackers remain a ...

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  9. Soap, Bath and Shower Products - US - February 2020

    • Consumer Report
    • February 2020
    • US

    "Due to the functional nature of the category, the soap, bath, and shower products market continues to experience slow, yet steady growth. Growth is being tempered by struggling bar soap sales but gains in liquid and bath products are driving the category forward."
    - Olivia ...

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  10. Black Consumers and Shopping at Mass Merchandisers - US - February 2020

    • Consumer Report
    • February 2020
    • US

    "Some 98% of Black consumers have shopped at a mass merchandiser within the last year, making these stores the primary location where they can fulfill their shopping for multiple personal and household needs at competitive prices. Some stores have a reputation as being upscale ...

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No. of reports 1 of 3417