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US

US Market Research

Mintel’s market research reports let you think global but act local with US-specific titles across all key categories and industries. Our world-leading research and analysis gives you detailed data on every major US business sector and unrivalled insights into how American consumers think, choose, browse and buy – today and tomorrow.

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No. of reports 1 of 3463
  1. Shampoo, Conditioner and Hairstyling Products - US - April 2020

    • Consumer Report
    • April 2020
    • US

    "The shampoo, conditioner and hairstyling products market continues to post slow but steady growth. Despite high penetration and saturation, the market grew thanks to gains in shampoo and moderate boosts in conditioner. However, the hairstyling segment continues to struggle due ...

    US $3,993.68 (Excl.Tax)
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  2. Gaming Influencers: Why People Watch Gamers- US - April 2020

    • Consumer Report
    • April 2020
    • US

    "Nearly half of adults watch gaming content on some platform. Social networks such as YouTube and Facebook have built-in audiences that are getting introduced to gaming content, but platforms dedicated to gaming content such as Twitch and Mixer attract more hardcore gamers. ...

    US $3,993.68 (Excl.Tax)
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  3. Hispanics' Loyalty in Automotive - US - April 2020

    • Consumer Report
    • April 2020
    • US

    "Cars are big-ticket items that demand significant investment. Accordingly, Hispanics research the options available from different brands to make the right decision. Keeping owners satisfied with their current auto brand is not enough to produce loyalty and repeat purchases. ...

    US $4,395.00 (Excl.Tax)
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  4. Functional Drinks - US - April 2020

    • Consumer Report
    • April 2020
    • US

    "Functional drinks are well positioned to provide the convenient, on-the-go wellness support that many consumers desire. Functional beverage is highly competitive space with a most committed audience among adults aged 25-44 and parents. Functional drinks enjoy habitual use, ...

    US $4,395.00 (Excl.Tax)
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  5. Digital Trends - Spring - US - April 2020

    • Consumer Report
    • April 2020
    • US

    A digital connection is one of the most important services that consumers have today. In a world transitioning through the impact of COVID-19, a digital connection has never been more critical to maintaining communication and participating in society following stay-at-home ...

    US $4,395.00 (Excl.Tax)
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  6. Cleaning the House - US - April 2020

    • Consumer Report
    • April 2020
    • US

    "Americans are on top of their domestic game, and although they share a common desire for a simplified cleaning experience, how they approach and define cleaning varies. Innovations that allow consumers to clean quickly and effectively without compromising the health of the ...

    US $4,395.00 (Excl.Tax)
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  7. Convenience Stores - US - March 2020

    • Consumer Report
    • March 2020
    • US

    "While fuel sales generate as much as two thirds of total convenience stores revenue and remain a core traffic driver, c-store operators are increasingly turning their attention to in-store categories as the most direct path to increased sales and profits. Still, convenience ...

    US $4,395.00 (Excl.Tax)
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  8. Black Consumers' Culture and Community - US - March 2020

    • Consumer Report
    • March 2020
    • US

    Black adults are proud Black Americans. Black culture is the foundation for their identity, and they are proud of how their culture – and, by extension, their presence – influences and is woven within the American tapestry while keeping their sense of self intact. While Black ...

    US $4,395.00 (Excl.Tax)
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  9. Sports and Performance Drinks - US - March 2020

    • Consumer Report
    • March 2020
    • US

    "The nearly $9.5 billion market is expected to grow modestly over the next five years, reaching more than $11 billion by 2024. Performance-centric claims and informative messaging can help set brands apart. However, competition from other functional food and drink options (eg ...

    US $4,395.00 (Excl.Tax)
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  10. Female Car Consumers - US - March 2020

    • Consumer Report
    • March 2020
    • US

    "Female purchasing power is recognized across numerous industries: beauty, household, retail – the list goes on. But when it comes to making car purchases, women are made to feel as if their money and buying power doesn’t matter as much as their male counterparts’. Despite ...

    US $4,395.00 (Excl.Tax)
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No. of reports 1 of 3463