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US Market Research

Mintel’s market research reports let you think global but act local with US-specific titles across all key categories and industries. Our world-leading research and analysis gives you detailed data on every major US business sector and unrivalled insights into how American consumers think, choose, browse and buy – today and tomorrow.

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No. of reports 1 of 171
  1. Hispanics' Loyalty in Automotive - US - April 2020

    • Consumer Report
    • April 2020
    • US

    "Cars are big-ticket items that demand significant investment. Accordingly, Hispanics research the options available from different brands to make the right decision. Keeping owners satisfied with their current auto brand is not enough to produce loyalty and repeat purchases. ...

    US $3,993.68 (Excl.Tax)
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  2. Female Car Consumers - US - March 2020

    • Consumer Report
    • March 2020
    • US

    "Female purchasing power is recognized across numerous industries: beauty, household, retail – the list goes on. But when it comes to making car purchases, women are made to feel as if their money and buying power doesn’t matter as much as their male counterparts’. Despite ...

    US $4,395.00 (Excl.Tax)
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  3. Alternate Transportation - US - February 2020

    • Consumer Report
    • February 2020
    • US

    "Consumers have more alternative transportation methods than ever before. Whether it’s utilizing a ridesharing service, taking public transportation or renting a shared scooter, there are more ways to get around without having to utilize a personal vehicle. While alternate ...

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  4. Creating Loyalty in Automotive - US - January 2020

    • Consumer Report
    • January 2020
    • US

    "Consumer loyalty is prevalent in other industries, whether it’s consumers shelling out $500 for a Dyson vacuum or the diehards that only shop at Trader Joe’s. Consumer loyalty, while not always obvious, is still alive and well for some brands. And despite the many songs that ...

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  5. Pick-Ups - US - December 2019

    • Consumer Report
    • December 2019
    • US

    "Pickup trucks are one of those iconic American vehicles that whether you own one or not, you’re bound to have an opinion on the segment as well as those that buy them. Despite concerted efforts to shed the stereotypes that have followed pickups for years, they persist. Pickup ...

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  6. Tires - US - November 2019

    • Consumer Report
    • November 2019
    • US

    "Consumers are much more likely to listen to a professional when it comes to selecting tires for their vehicle. Tires aren’t a top of mind purchase for the majority of consumers, and for the most part, tires aren’t an issue for consumers until they become an issue. When ...

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  7. Luxury Cars - US - October 2019

    • Consumer Report
    • October 2019
    • US

    "Despite being a segment synonymous with power and style, consumers have seemingly lost interest in luxury vehicles. Generally speaking, consumers struggle to see luxury vehicles as good quality, even if they’re made with superior materials. And when it comes to classifying ...

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  8. New Cars - US - September 2019

    • Consumer Report
    • September 2019
    • US

    "While automakers might argue that there’s nothing better than that new car smell, consumers need more convincing. With the overwhelming majority of consumers opting to purchase used vehicles as opposed to investing in the current model year, automakers have some soul searching ...

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  9. Car Purchasing Process - US - July 2019

    • Consumer Report
    • July 2019
    • US

    "Vehicle sales are slowing; average vehicle prices are increasing and consumers showing reticence toward the car purchasing process. Consumers need more than aggressive pricing and TV commercials to entice them into purchasing their next vehicle. Consumers currently view the ...

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  10. Perceptions of Auto Brands - US - June 2019

    • Consumer Report
    • June 2019
    • US

    "In order to evolve, automakers will need to find their space as a lifestyle brand and start marketing as such. Regardless of gender, race, income or education level, consumers view their relationship with brands very differently as opposed to how they did years ago. For ...

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No. of reports 1 of 171