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US

US Market Research

Mintel’s market research reports let you think global but act local with US-specific titles across all key categories and industries. Our world-leading research and analysis gives you detailed data on every major US business sector and unrivalled insights into how American consumers think, choose, browse and buy – today and tomorrow.

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No. of reports 31 of 135
  1. Automotive Innovations - US - April 2017

    • Consumer Report
    • April 2017
    • US

    "The automotive industry has seen a flurry of recent technological advancements that improve safety, connectivity, and convenience for consumers. The industry has made advancements in autonomous ability that advances safety and implements preventative protection measures. ...

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  2. Black Consumers' Perceptions of Auto Brands - US - March 2017

    • Consumer Report
    • March 2017
    • US

    "Black consumers have strong opinions about car brands – the ones they currently drive as well as their dream car. Most Black consumers’ opinions are driven by pragmatic criteria, but subjective characteristics shape their preferences and desire to upgrade to something better ...

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  3. Hispanics' Perceptions of Auto Brands - US - March 2017

    • Consumer Report
    • March 2017
    • US

    "Hispanics tend to gravitate toward five automotive brands – a mix of both foreign and domestic makes – they consider have a strong reputation. The challenge for most brands is to build awareness and a reputation for reliability and durability that gives them a place in the ...

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  4. Ride Sharing and Alternate Transportation - US - February 2017

    • Consumer Report
    • February 2017
    • US

    "Ride sharing services as an industry is a relatively recent innovation which has exploded in use and popularity in recent years. Ride sharing services have popped up across the globe, available now in practically every major metropolitan area. Due to advances in smartphone ...

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  5. DIY Auto Maintenance - US - January 2017

    • Consumer Report
    • January 2017
    • US

    "This Report will focus on the DIY (do-it-yourself) automotive sector, and will discuss consumers’ DIY history, overall aptitude, and knowledge of specific automotive maintenance, repairs, and customizations, as well as motivations and attitudes toward DIY automotive work."

    - ...

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  6. Auto Service, Maintenance and Repair - US - December 2016

    • Consumer Report
    • December 2016
    • US

    "Auto service, maintenance, and repair is a critical component of vehicle ownership. Vehicles require regular maintenance and upkeep to ensure their longevity and use, and neglecting such responsibilities can result in extremely costly repairs for consumers."

    - Buddy Lo, ...

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  7. Tires - US - November 2016

    • Consumer Report
    • November 2016
    • US

    The replacement tire market is an extremely competitive market with a large number of brands competing for consumers in the US. Mintel forecasts a drop in sales, so brands will have to work to gain market share to continue growth. Marketers will need to find savvy ways to reach ...

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  8. Luxury Cars - US - October 2016

    • Consumer Report
    • October 2016
    • US

    The luxury car market is an extremely competitive market and ranges from 5-10% of the overall new car market. Luxury vehicles are typically more expensive and equipped with the latest features and technology and appeal to consumers who want the latest and greatest for their ...

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  9. New Cars - US - September 2016

    • Consumer Report
    • September 2016
    • US

    "Over the past seven years the new car market has experienced consistent growth as the US economy recovered from the Great Recession. The market’s recovery from the Great Recession was remarkable. Mintel estimates slower growth for 2016 sales figures followed by a downturn in ...

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  10. Family Car Buying - US - July 2016

    • Consumer Report
    • July 2016
    • US

    "The family car market in the US is an increasingly diverse and crowded segment with a wide variety of offerings to match an even wider variety of family car buyers. Families range from single-parent single-child homes to multigenerational households with multiple children. ...

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No. of reports 31 of 135