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US

US Market Research

Mintel’s market research reports let you think global but act local with US-specific titles across all key categories and industries. Our world-leading research and analysis gives you detailed data on every major US business sector and unrivalled insights into how American consumers think, choose, browse and buy – today and tomorrow.

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No. of reports 1 of 13
  1. Auto Service, Maintenance and Repair - US - December 2014

    • Consumer Report
    • December 2014
    • US

    “While growth in the auto service and repair market is slow and steady, many factors are changing the dynamics of how overall revenues are distributed. Dealerships continue to gain an advantage due to free maintenance programs, while independents and others can push back by ...

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  2. Tires - US - November 2014

    • Consumer Report
    • November 2014
    • US

    “The US tires market struggles to remain relevant to most consumers. This pattern of disregard for tires contributes to a vicious cycle in which tires of younger drivers need to be replaced more frequently and their confidence continues to dwindle.” - Tim Healey, Automotive ...

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  3. Luxury Cars - US - October 2014

    • Consumer Report
    • October 2014
    • US

    “Marketers have an opportunity to sustain the next generation of luxury buyers with impressive ongoing service, next-gen technology, and the possibility of a more comfortable car buying process.”– Ali Lipson, Category Manager – Retail & Apparel, Technology, Automotive

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  4. New Cars - US - September 2014

    • Consumer Report
    • September 2014
    • US

    “With five consecutive years of strong sales in the books, the search for new buyers is heating up among automakers. Marketers have an opportunity to find audiences of buyers who have previously not been a primary focus. Women car buyers, owners of vehicles in need of ...

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  5. Certified Pre-owned Cars - US - August 2014

    • Consumer Report
    • August 2014
    • US

    “While CPO vehicle sales have seen tremendous growth over the past few years, they still only constitute about 14% of used car sales at franchise auto dealers.”

    – Colin Bird, Automotive Analyst

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  6. Black Consumers Attitudes toward Advertising - US - July 2014

    • Consumer Report
    • July 2014
    • US

    "Many marketers are shifting their dollars away from the Black consumer segment, while others are moving their initiatives away from traditional to digital. Since Blacks are receptive to advertising and want to see more targeted to them, they are paying attention to which ...

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  7. Family Car Buying - US - July 2014

    • Consumer Report
    • July 2014
    • US

    “New family car sales are outpacing the general market due to an ongoing influx of first-time Millennial buyers who are beginning to form married couple families. Millennials have a slightly different take on the family car than non-Millennials do, by wanting a vehicle that is ...

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  8. Black Consumers and the Car Purchasing Process - US - June 2014

    • Consumer Report
    • June 2014
    • US

    “Encouraging Black consumers to visit a car dealership is the step that can advance the car-buying process toward purchase. Marketers need to form their message to give Black consumers a clear call to action to experience new vehicles in-person. General incentives may work, but ...

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  9. Hispanic Consumers and Auto Service: Maintenance and Repair - US - May 2014

    • Consumer Report
    • May 2014
    • US

    “Hispanic auto repair and maintenance consumers as a whole are a value-oriented and community-focused group. With many Hispanics seeking out mechanics, managers, and sales representatives of Hispanic origin and auto repair facilities that are a part of their community, major ...

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  10. Vehicle Financing - US - April 2014

    • Consumer Report
    • April 2014
    • US

    “The overall stability in the retail credit markets means vehicle financers have access to cheap credit to lend at competitive rates. As the market for low interest loans has become saturated in the super prime and prime risk tiers, increasingly, financers are looking mostly ...

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No. of reports 1 of 13