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US

US Market Research

Mintel’s market research reports let you think global but act local with US-specific titles across all key categories and industries. Our world-leading research and analysis gives you detailed data on every major US business sector and unrivalled insights into how American consumers think, choose, browse and buy – today and tomorrow.

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No. of reports 1 of 260
  1. Beauty Influencers - US - February 2020

    • Consumer Report
    • February 2020
    • US

    "Beauty influencers and the power of social media continue to shape the beauty industry. While influencer collaborations with brands continue to resonate with consumers, issues surrounding trust and credibility could signal future challenges. To alleviate these concerns, brands ...

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  2. Soap, Bath and Shower Products - US - February 2020

    • Consumer Report
    • February 2020
    • US

    "Due to the functional nature of the category, the soap, bath, and shower products market continues to experience slow, yet steady growth. Growth is being tempered by struggling bar soap sales but gains in liquid and bath products are driving the category forward."
    - Olivia ...

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  3. Nail Color and Care - US - January 2020

    • Consumer Report
    • January 2020
    • US

    "To prevent the nail color and care market from further declines, brands in this space must alleviate concerns over chemicals and nail damage. The growing shift in preferences from nail polish to alternatives demonstrates opportunities for growth. Brands that emphasize nail ...

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  4. Incontinence - US - December 2019

    • Consumer Report
    • December 2019
    • US

    "The US incontinence market grew based on an acceleration of the same growth drivers that were prominent in 2018, such as a transition from period products to dedicated incontinence products, the continued aging of the population and growing bladder leakage due to lifestyle ...

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  5. Clean Beauty - US - December 2019

    • Consumer Report
    • December 2019
    • US

    "The natural movement continues to shape the BPC industry due to perceptions of safety. However, a surge of retailers and brands are adopting clean beauty standards, leading to a shift from natural to clean. Additionally, consumers are becoming more aware of the impact their ...

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  6. Fragrance Trends in Beauty - US - December 2019

    • Consumer Report
    • December 2019
    • US

    "Legacy fragrance houses are struggling due to the rise of indie perfumeries and cross-category competition, and traditional fragrance offerings no longer meet the needs of key demographics. On top of that, US consumers are continuing to spend less money year over year on ...

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  7. Beauty and Personal Care Accessories - US - November 2019

    • Consumer Report
    • November 2019
    • US

    "High penetration of category staples combined with long purchase cycles creates challenges in growing the market. To compete in this space, brands must offer additional benefits or claims to stand out to consumers. Social media and influencer collaborations present ...

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  8. Beauty Retailing - US - October 2019

    • Consumer Report
    • October 2019
    • US

    "Interest in beauty and personal care hasn’t faltered, but what consumers are buying is evolving as are where and how they do so. In-store shopping is still the most preferred method for most types of purchases, but the digital experience is increasingly important, especially ...

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  9. Beauty Devices - US - October 2019

    • Consumer Report
    • October 2019
    • US

    "Beauty devices find acceptance among most women, with broad use of hair appliances and strong interest in skincare devices. Hair appliances continue to struggle in the face of long replenishment cycles and preference for more natural-looking, healthy hair. Skincare devices ...

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  10. Multi-Level Marketing and the Beauty Industry - US - September 2019

    • Consumer Report
    • September 2019
    • US

    "Multi-level marketing is one section of the beauty industry, which consists of direct sales companies, that uses referral-based or peer-to-peer selling. The nature of the business structure creates opportunities, with customers having the ability to represent companies, but ...

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No. of reports 1 of 260