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US

US Market Research

Mintel’s market research reports let you think global but act local with US-specific titles across all key categories and industries. Our world-leading research and analysis gives you detailed data on every major US business sector and unrivalled insights into how American consumers think, choose, browse and buy – today and tomorrow.

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No. of reports 1 of 250
  1. Better for you Eating Trends - US - November 2019

    • Consumer Report
    • November 2019
    • US

    "The vast majority of consumers report eating foods they feel to be healthy at least some of the time, but opinions and attitudes on what a healthy diet is vary greatly. Brands making better-for-you claims need to stay on the pulse of trending diets, yet not lose sight of the ...

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  2. Children and Health - US - November 2019

    • Consumer Report
    • November 2019
    • US

    "Illness is prevalent among children, as 76% of children younger than 12 have been sick in the past year. Their weaker immune system combined with opportunities for interaction and germ spreading makes them especially susceptible to illness. The OTC (over-the-counter) ...

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  3. Health Insurance - US - October 2019

    • Consumer Report
    • October 2019
    • US

    "The vast majority of American consumers have health insurance, but trust in the overall industry is fairly low. Consumers are not given a diverse number of choices, mainly due to the fact that most have health insurance through their employer. A push for transparency is ...

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  4. Vitamins and Minerals - US - September 2019

    • Consumer Report
    • September 2019
    • US

    "The vitamins and minerals market remains steady, with the majority of adults currently taking at least one vitamin or mineral. While younger consumers are driving demand for innovation and personalization, traditional formats and formulations continue to be important to ...

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  5. Sporting Goods Retail - US - August 2019

    • Consumer Report
    • August 2019
    • US

    "People are buying sporting goods. They’re also prioritizing their health to a greater degree, which means more exercising and participation in sports and fitness; this should fuel demand for sporting goods in the future. However, more often than not, people are buying sporting ...

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  6. Digestive Health - US - August 2019

    • Consumer Report
    • August 2019
    • US

    "The digestive health market has exceeded expectations, with US retail sales estimated to reach more than $5.1 billion in 2019. Previously, the category was supported by Rx-to-OTC conversions in the antacid segment, boosting sales dramatically in 2015. Since then, growth had ...

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  7. Approach to Health Management - US - August 2019

    • Consumer Report
    • August 2019
    • US

    "Consumer spending on health-related services and products increased significantly from 2013-18, and a slowdown is nowhere in sight. Health management is universal, with many people placing significant pressure on medical professionals to guide their health and wellbeing ...

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  8. The Natural/Organic Food Shopper - US - July 2019

    • Consumer Report
    • July 2019
    • US

    "While the majority of consumers shop for a combination of mainstream and natural/organic foods and beverages, the segment that exclusively seeks natural and organic remains very small. Interest in organic products continues to resonate with certain demographics, specifically ...

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  9. OTC Pain Management - US - July 2019

    • Consumer Report
    • July 2019
    • US

    "The OTC pain management market exceeded $6.5 billion in 2018. Historically, the category depends on the success of internal analgesics, yet the external segment continues to offer booming potential, maintaining impressive year-over-year growth. Demand for OTC pain relievers ...

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  10. Free-from Foods - US - June 2019

    • Consumer Report
    • June 2019
    • US

    "The free-from foods market is growing, and with 62% of consumers avoiding at least one ingredient, it is unlikely to slow in the near future. However, the market faces a number of challenges, such as differing priorities for avoiding ingredients, skepticism over the ...

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No. of reports 1 of 250