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US

US Market Research

Mintel’s market research reports let you think global but act local with US-specific titles across all key categories and industries. Our world-leading research and analysis gives you detailed data on every major US business sector and unrivalled insights into how American consumers think, choose, browse and buy – today and tomorrow.

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No. of reports 31 of 3357
  1. Understanding Consumer Barriers to Buying Fresh Food Online - US - October 2019

    • Consumer Report
    • October 2019
    • US

    "Even as grocery ecommerce grows, online purchase incidence remains low in most major fresh food categories. However, overcoming barriers to buying fresh foods online may represent the key to keeping online grocery sales overall on a growth track. The biggest challenge may be ...

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  2. Attitudes toward Digital Trends and Fintech - US - October 2019

    • Consumer Report
    • October 2019
    • US

    "Consumers may seem to have wholly embraced a digital future, but they are not yet ready to cede full control of their financial lives to technology. While more people than ever are using biometric login credentials and mobile wallets, far more believe in-person interactions ...

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  3. Lifestyles of Multicultural Young Adults - US - October 2019

    • Consumer Report
    • October 2019
    • US

    "Multicultural young adults may experience America differently than their White Non-Hispanic counterparts, but they also want many of the same things. Brands and businesses have the chance to win these consumers by helping them achieve their goals: to feel financially secure ...

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  4. Restaurant Decision Making Process - US - October 2019

    • Consumer Report
    • October 2019
    • US

    "Mintel forecasts moderate growth in the restaurant industry, buoyed by a positive macroeconomic landscape that allows consumers to spend more on AFH (away from home) dining. However, on-premise dining is challenged by the abundance of prepared food choices, including food from ...

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  5. Beauty Devices - US - October 2019

    • Consumer Report
    • October 2019
    • US

    "Beauty devices find acceptance among most women, with broad use of hair appliances and strong interest in skincare devices. Hair appliances continue to struggle in the face of long replenishment cycles and preference for more natural-looking, healthy hair. Skincare devices ...

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  6. Cheese - US - October 2019

    • Consumer Report
    • October 2019
    • US

    "The mature cheese market continues to manage modest sales growth. Cheese benefits from a generally healthy reputation, and for the category’s most ardent users, it manages to merge those healthy notes with a degree of indulgence. Reflecting that notion, the growth that is most ...

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  7. Household Surface Cleaners - US - October 2019

    • Consumer Report
    • October 2019
    • US

    "The household surface cleaning category needs an infusion of step-changing innovation to overcome its communized status and drive growth. In the short term, changes enabling more convenient and sustainable online shopping, natural ingredients and even probiotic cleaners that ...

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  8. Luxury Cars - US - October 2019

    • Consumer Report
    • October 2019
    • US

    "Despite being a segment synonymous with power and style, consumers have seemingly lost interest in luxury vehicles. Generally speaking, consumers struggle to see luxury vehicles as good quality, even if they’re made with superior materials. And when it comes to classifying ...

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  9. Cooking in America - US - October 2019

    • Consumer Report
    • October 2019
    • US

    "There are over 80 million Americans who enjoy cooking, cook often, and cook because they want to, not just because they have to. An additional 43 million share their enthusiasm, even if they don’t cook as often. This receptive audience bodes well for brands in the cooking ...

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  10. Digital Trends (Hardware) - US - October 2019

    • Consumer Report
    • October 2019
    • US

    "Consumers today are more reliant on various digital devices than ever before, both at home and on the go. Brands continue to innovate and bring new exciting products to market, and while the robust economy faces headwinds via trade wars, economic cycles and negative global ...

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No. of reports 31 of 3357