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US

US Market Research

Mintel’s market research reports let you think global but act local with US-specific titles across all key categories and industries. Our world-leading research and analysis gives you detailed data on every major US business sector and unrivalled insights into how American consumers think, choose, browse and buy – today and tomorrow.

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No. of reports 1 of 11
  1. Private Label Food and Drink Trends - US - January 2020

    • Consumer Report
    • January 2020
    • US

    "Private label sales continue to grow, even in the wake of a largely positive economy that sees consumer confidence remaining high. Where value used to be the primary driver of private label food and drink choice, consumers are sticking with those brands and have even expanded ...

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  2. Luxury Fashion - US - January 2020

    • Consumer Report
    • January 2020
    • US

    "Luxury purchases aren’t exclusive to affluent consumers, as many see value in investing in their appearance. Consumers can rationalize purchasing high quality, high use items and do so from brands that cater to them, offering better return on their investment. However, ...

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  3. Black Consumers and Shopping for Groceries - US - January 2020

    • Consumer Report
    • January 2020
    • US

    "While convenience is important, grocery shopping is also a sport for most Black consumers, who are engaged in finding the best deals at the best stores. Shopper segments are based on their attitudes on convenience and further distinguished by how they balance product value ...

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  4. PC Gaming: Desktops and Laptops - US - January 2020

    • Consumer Report
    • January 2020
    • US

    "From older casual gamers playing simple card games on their home computers to younger gamers investing in dedicated gaming hardware, the PC gaming audience encompasses a vast array of interests. A lack of brand loyalty, coupled with a desire to optimize the gaming experience, ...

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  5. Nail Color and Care - US - January 2020

    • Consumer Report
    • January 2020
    • US

    "To prevent the nail color and care market from further declines, brands in this space must alleviate concerns over chemicals and nail damage. The growing shift in preferences from nail polish to alternatives demonstrates opportunities for growth. Brands that emphasize nail ...

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  6. Hispanics and Shopping for Groceries - US - January 2020

    • Consumer Report
    • January 2020
    • US

    "When shopping for groceries, Hispanics follow a different path compared to the average US consumer. Hispanics’ search for value means they shop at a variety of stores, and traditional supermarkets lose out to mass merchandisers. Convenience and quality are top motivators for ...

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  7. Family Vacations - US - January 2020

    • Consumer Report
    • January 2020
    • US

    "Parents of children under the age of 18 in the household want both escape and enrichment from their vacations. Families feel economically secure enough to spend money on vacations, though parents feel their ability to take vacation is constrained by their work schedules. As ...

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  8. Consumers and the Economic Outlook - US - January 2020

    • Consumer Report
    • January 2020
    • US

    "The majority of consumers consider their finances to be healthy, and views of the future seem to be positive as well. Consumers are saving for the future, but are still willing to treat themselves."
    - Jennifer White Boehm, Associate Director - Financial Services & Auto

    This ...

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  9. Processed Meat in US (2020) – Market Sizes

    • Market Data
    • January 2020
    • US
    Processed Meat in US by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2020. This report covers packaged processed meat and poultry and products with a predominantly meat content. Market size comprises sales through all retail ...
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  10. Fabric Care in US (2020) – Market Sizes

    • Market Data
    • January 2020
    • US
    Fabric Care in US by Mintel Market Sizes provides you with annual year-end market size data, most recently updated in 2020. This market covers laundry detergents, fabric conditioners and softeners and laundry aids. Market size comprises sales through all retail channels ...
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No. of reports 1 of 11