US Marketing Health to Millennials Market Report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Marketing Health to Millennials market, and the behaviours, preferences and habits of the consumer.
Mintel has the answers you’re looking for
What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
This Report explores the attitudes and behaviors of Millennials toward personal health and health management.
For the purposes of this Report, Mintel has used the following definitions:
- Millennials are defined as the generation born between 1977 and 1994. In 2018, Millennials are aged 24-41.
Mintel’s consumer survey findings define Millennials as:
- Younger Millennials: internet users aged 24-31
- Older Millennials: internet users aged 32-41
Expert analysis from a specialist in the field
Written by Marissa Gilbert, a leading analyst in the Health & Wellness sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
The Millennial generation is aged 24-41 in 2018, with many in the midst of major life milestones. As this generation balances a busy lifestyle they focus on the small steps they can take to manage their wellbeing. For Millennials, health and wellness is essentially a means to looking better and feeling good. In order to appeal to a Millennial target, health care brands will need to feature digital tools and a holistic approach to care to join Millennials on their emerging health care journey. Millennials have positive perceptions of their wellness, are gaining confidence in their ability to manage it, and yet aren’t defined by it.
Associate Director - Health & Wellness
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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