US Marketing to Black Moms market report
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Providing the most comprehensive and up-to-date information and analysis of the Marketing to Black Moms market, and the behaviours, preferences and habits of the consumer.
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What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
This Report discusses Black moms’ attitudes and behaviors including how they manage the household, how they shop, how they take care of their children, and their perceptions of these tasks. Black moms are compared to moms in the general population. In the Mintel consumer data referenced, moms are defined as female internet users aged 18+ who are parent/guardian to at least one child under the age of 18 in the household. Moms are defined differently in market data derived from the US Census Bureau (typically women aged 15-50 who have given birth).
Readers of this Report may also be interested in previous Reports of the same title from 2016 and 2015, as well as related titles including Marketing to Moms – US, September 2017 and Marketing to Hispanic Moms – US, September 2017.
Expert analysis from a specialist in the field
Written by Toya Mitchell, a leading analyst in the Multicultural sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Black moms are the head of the family within many households. She works, mostly because she has to, even though her role as mom is her greatest accomplishment and primary responsibility. She is raising her kids with confidence, although she would prefer to be able to devote more time to their emotional development. Household work is a chore she would rather hand off to someone else or at least share some of the more mundane tasks, but she still finds time to get everything done.
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This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
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