US Marketing to Generation X market report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Marketing to Generation X market, and the behaviours, preferences and habits of the consumer.
Mintel has the answers you’re looking for
What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Covered in this report
- Generation Z – born 2000-12
- Millennials – born 1980-99
- Millennials (younger) – born 1990-99
- Millennials (older) – born 1980-89
- Generation X – born 1965-79
- Baby Boomers – born 1946-64
- Swing Generation/World War II – born 1945 or before
What you need to know
The voice of Gen X (Generation X) has been allowed to go unheard for a long time. While the discord between Millennials and Baby Boomers has rumbled on, brands have lost touch with the nuanced pressures and concerns faced by the sandwiched Gen X.
Expert analysis from a specialist in the field
Written by Jack Duckett, a leading analyst in the Lifestyles sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Too often overlooked and consequently too often underserved, Generation X presents a golden opportunity for brands that can welcome them in from the wilderness. Being pulled in all directions can create a build-up of different pressures that brands can help to alleviate, starting by motivating them with advertising that goes beyond a basic portrayal of aspiration and success
Associate Director of Consumer Lifestyles Research
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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