US Marketing to Generation X market report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Marketing to Generation X market, and the behaviours, preferences and habits of the consumer.
Mintel has the answers you’re looking for
What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
For the purposes of this Report, Mintel has used the following definitions:
- Generation X: internet users aged 40-51
This Report is the third in a series of four that focuses on marketing to the key generations. Findings in this Report can be supplemented by analysis presented in Mintel’s Marketing to the iGeneration – US, April 2016, Marketing to Millennials – US, May 2016 and the forthcoming Marketing to Baby Boomers – US, July 2016.
Expert analysis from a specialist in the field
Written by Dana Macke, a leading analyst in the Lifestyle & Leisure sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Generation X is often overlooked, bookended by larger generational groups on either side (Baby Boomers and Millennials). However, in the middle stages of their life, Gen Xers are facing their own unique challenges. They are fighting a financial war on two fronts – paying off debt, and saving for the future. Many still have children in the house, but others are empty nesters (or will be soon enough). Gen Xers are discovering that now is the time to refocus efforts on their personal goals – concerned with getting their health and financial affairs in order over the next decade.
Associate Director - Lifestyles & Leisure
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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