US Marketing to Hispanic Millennials Market Report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Marketing to Hispanic Millennials market, and the behaviours, preferences and habits of the consumer.
Mintel has the answers you’re looking for
What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Hispanic Millennials are defined as Hispanics in the generation born between 1977 and 1994. In 2018, Hispanic Millennials are aged 24-41. Where applicable, data in this Report is compared to all US Millennials and to older and younger generations of Hispanics.
In reference to US Census and Simmons data, Mintel has used the available age groups that best reflect the Millennial generation for the years of data collection.
This Report builds on analysis presented in Mintel’s Hispanic Millennials – US, June 2017. Readers of this Report may also be interested in Marketing to Millennials – US, June 2018 and Marketing to Black Millennials – US, June 2018. In addition, data for Hispanic Millennials is included in all Interactive Databooks from Hispanic Reports in Mintel’s Multicultural library
Expert analysis from a specialist in the field
Written by Juan Ruiz, a leading analyst in the Hispanic Insights sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
The Hispanic Millennial generation accounts for the largest share of the Hispanic population. Due to their significant influence on older and younger Hispanics, understanding Hispanic Millennials provide hints about the future direction of the Hispanic market as a whole.
Director of Hispanic Insights
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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