US Marketing to Hispanic Moms market report
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Providing the most comprehensive and up-to-date information and analysis of the Marketing to Hispanic Moms market, and the behaviours, preferences and habits of the consumer.
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What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
This Report discusses Hispanic moms’ attitudes and behaviors including how they manage the household, how they shop, how they take care of their children, and their perceptions of these tasks. In the Mintel consumer data referenced, Hispanic moms are defined as Hispanic female internet users aged 18+ who are parent/ guardian to at least one child under the age of 18 in the household. Moms are defined differently in market data derived from the US Census Bureau (typically women aged 15-50 who have given birth).
Readers of this Report may also be interested in previous Reports of the same title from 2016 and 2015, related titles in Mintel’s Multicultural library as well as Marketing to Moms – US, September 2017 and Marketing to Black Moms – US, September 2017.
Expert analysis from a specialist in the field
Written by Juan Ruiz, a leading analyst in the Hispanic Insights sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
There are nearly 7 million Hispanic moms in the US, who live for their families. Household chores monopolize most of their time at home, regardless of whether or not they work full-time. Even if they would welcome help, they tend to be hesitant to ask for it. Shouldering the sometimes-thankless responsibility of maintaining the household is a way to show love, and Hispanic moms renew that commitment every day. It is not easy by any stretch of the imagination, but they find reward in the relationship they have with their children.
Director of Hispanic Insights
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This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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