US Marketing to Millennials Consumer Report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the US Millennial consumer.
Mintel's Consumer Reports
What are consumers looking for, what drives their buying habits and what are their main purchase influencers?
From iGen & Millennials to Baby Boomers & beyond. Who is spending money and what are they spending it on?
We gather our data from real-world consumers, selected to accurately reflect precise global demographics
Expert analysis from a specialist in the field
Written by Dana Macke, Senior Lifestyles and Leisure Analyst, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
The Millennial generation is aged 23-40 in 2017, with many on the precipice of major life decisions. As this generation contemplates buying a home, getting married, and having children, these lifestyle changes will likely have them reconsidering their purchase habits. At this stage, Millennials provide fertile ground for marketers looking to win over new customers.
Senior Lifestyles and Leisure Analyst
Mintel has the answers you’re looking for
What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
For the purposes of this Report, Mintel has used the following definitions:
Millennials are defined as the generation born between 1977 and 1994. In 2017, Millennials are aged 23-40. In reference to the consumer survey findings, Millennials are defined as:
Younger Millennials: internet users aged 23-30
Older Millennials: internet users aged 31-40
This Report builds on analysis presented in Mintel’s Marketing to Millennials – US, May 2016, as well as Reports of the same title from 2015, 2014, 2013, 2012, and 2011.
Readers of this Report may also be interested in Marketing to Black Millennials – US, June 2017; Marketing to Hispanic Millennials – US, June 2017, Millennials and Finance – US, April 2017; and Marketing to the iGeneration – US, May 2017.
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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