US Marketing to Moms market report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Marketing to Moms market, and the behaviours, preferences and habits of the consumer.
Mintel has the answers you’re looking for
What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Key points included
- Tension point: moms are stressed, but don’t look for help
- Tension point: moms love their kids so much, they forget about themselves
- Tension point: kids can be jerks, but moms don’t see them that way
- Tension point: moms want kids to explore, but only if they’re supervised
Covered in this report
In the Mintel consumer data referenced, moms are defined as female internet users aged 18+ who are parent/guardian to at least one child under the age of 18 in the household. Moms are defined differently in market data derived from the US Census Bureau (typically women aged 15-50 who have given birth).
Readers of this report may also be interested in previous Reports of the same title from 2012-18, as well as related titles including Marketing to Hispanic Moms – US, September 2019 and Marketing to Black Moms – US, September 2019.
Expert analysis from a specialist in the field
Written by Dana Macke, a leading analyst in the Lifestyles & Leisure sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Moms are responsible for most household and childcare duties, meaning that they are the key decision makers when it comes to what their families eat, wear, and watch. However, this also means moms are being pulled in a million different directions and may not have the time or the inclination to research brands when making purchase decisions. When fighting for moms’ attention, brands need to get it right the first time or they can be easily overlooked Dana Macke
Associate Director - Lifestyles & Leisure
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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