US Marketing to Gen Z Market Report 2023
£ 3,695 (Excl.Tax)
When purchasing 2 reports
When purchasing 3 reports
When purchasing 4+ reports
£ 3,695 (Excl.Tax)
Stay ahead of the curve and future-proof your business with Mintel’s US Marketing to Gen Z Report 2023. Our full report is packed with gen z consumer insights, the latest trends and consumer behaviours affecting how the generation responds to marketing.
Below, we’ve handpicked the key insights analysed in the full report and summarised the core topics.
64% of Gen Z adults feel like life isn’t going as planned, and 54% of Gen Z teens feel like they missed out on typical teenage experiences because of the pandemic. The discontent expressed by Gen Z presents an opportunity for brands and marketers to tackle this feeling of disappointment head-on, and create messaging to Gen Z focused on easing this discontent.
Perhaps due to life not turning out as hoped, Gen Zs express an outsized interest in nostalgia. Almost two-thirds of Gen Z adults like to hold onto things that remind them of the past. Gen Zs’ interest in nostalgia is an area for brands to explore, particularly fashion and BPC.
Gen Zs are more likely than older generations to trust, use and be interested in future use of technology, in particular AI and the metaverse, highlighting the ever-expanding routes for communication and relevance for brands.
Mintel defines Generation Z as the generation born between 1997 and 2010. In 2022, members of Gen Z are between the ages of 13 and 26. For the purposes of this Report, Mintel has further defined Gen Z consumer segments as the following:
Note: Mintel parameters for defining Generation Z shifted in 2021. Prior to 2021, Mintel defined Generation Z as the generation born between 1995 and 2007.
This report, written by Carol Wong-Li, a leading consumer research analyst, delivers in-depth commentary and analysis to highlight current trends in Gen Z focused marketing.
Gen Zs continue to age into greater responsibility and spending power. Brands can help this group ease their discontent and sense of not being as far along as they should be in life. While the pandemic and economic uncertainty have been obstacles to Gen Z progress, they haven’t stifled optimism. Instead, they drive a quest for tools and skills.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel’s proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our databooks* are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
*databooks not available with UK B2B Industry reports.
Please Note: This is a sample report. All of the figures, graphs, and tables have been redacted. Our reports are available to download in PDF and PPT formats.