US Mature Beauty Market Report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Mature Beauty market, and the behaviours, preferences and habits of the consumer.
Mintel has the answers you’re looking for
What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
This Report covers a broad range of products within the beauty market. For the purposes of this Report, Mintel has defined the beauty market as follows:
- Color cosmetics
- Haircare (shampoos, conditioners, styling products)
- Facial skincare and anti-aging products
- Nail color and care
- Beauty devices and accessories
- At home hair color
Excluded from this Report are personal care products that are used for regular hygiene and grooming such as:
- Soap, bath, and shower products
- Hand and body care
- Shaving and hair removal products
- Antiperspirant and deodorant
- Oral care
This Report defines mature beauty consumers as women aged 55 and older who use beauty products, as defined above.
Expert analysis from a specialist in the field
Written by Shannon Romanowski, a leading analyst in the Beauty & Personal Care sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
For the $37.5 billion beauty market, mature beauty users comprising 30% of the female population are a significant consumer base. However, many of their needs and interests are removed from those of trend-focused, digital savvy Millennials and iGen’s. Mature consumers prioritize wellness, natural beauty, and a graceful approach to aging. There are challenges, but also opportunities, in helping mature women look their best while cultivating age-specific brands, products, and marketing approaches.
Director of Research
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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