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US Medicated Skincare market report

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Medicated Skincare market, and the behaviours, preferences and habits of the consumer.

Market

Point of sale market data

In conjunction with IRi, extensive point of sale data shows you what consumers are spending their money on

Market Size

How big is the market today and what is our 5 year forecast? Includes both best & worst case scenarios

Market Segmentation

What are the different segments within the market and how are those individual segments performing?

Consumer

Consumer behaviors

What are consumers looking for, what drives their buying habits and what are their main purchase influencers?

Demographic breakdown

From iGen & Millennials to Baby Boomers & beyond. Who is spending money and what are they spending it on?

Representative sample

We gather our data from real-world consumers, selected to accurately reflect precise global demographics

Players

Company strategy

What are the key players doing, what has been successful for them and what was their marketing spend?

Product innovation

Using data from our Global New Product Database, what products were launched and how well were they perceived?

Opportunities

What happens next, which areas are likely to experience growth and what opportunities exist within the market?

Mintel has the answers you’re looking for

What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Definition

For the purposes of this Report, Mintel has used the following definition:

Medicated skincare covers OTC (over-the-counter) products that consumers use to treat skin irritations and foot ailments. Following is a list of the specific product types and conditions that are addressed in this report and the conditions that these products treat.

  • Anti-itch creams/treatments – itching of the skin caused by dry skin, cracked skin, eczema, psoriasis, poisonous plants, jock itch, ringworm, skin rashes, bug bites, and other causes; insect first aid products are included in this segment.
  • Lip treatments – cold sore treatments.
  • Skin growth removers – common warts (hand), plantar (foot), and flat warts (clusters). Does not include genital warts.
  • Foot medications – athlete’s foot, nail fungus, etc.

Not included are prescription medications or OTC products that are taken orally to treat these conditions (for example, non-prescription antihistamine tablets taken orally to treat skin rashes or irritations). Products with medicated ingredients or additions (eg, bandages with antibiotic ointment added to the pad) are also excluded from this report. Lice treatments are also excluded.

Value figures throughout this report are at rsp (retail selling prices) excluding sales tax unless otherwise stated.

Expert analysis from a specialist in the field

Written by Margie Nanninga, a leading analyst in the Beauty & Personal Care sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

The rate of growth for medicated skincare market continues to decelerate. Anti-itch treatments remain the strongest performing segment, while foot medications, cold sore treatments, and skin growth removers continue to stagnate. Alternative treatment methods – from self-healing to home remedies and prescription care to general skincare –further exasperate the already competitive environment surrounding medicated skincare. Beyond multifunctional and cosmetic benefits, innovation that incorporates natural ingredients, increases product transparency/education, and delivers convenient format solutions present opportunities for growth. Margie Nanninga
Beauty & Personal Care Analyst

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Table of contents

  1. Overview

    • What you need to know
      • Definition
      • Executive Summary

        • The issues
          • Slow overall growth in a mature and competitive market
            • Figure 1: Total US sales and fan chart forecast of medicated skincare, at current prices, 2011-21
          • Aging population presents long term obstacle
            • Figure 2: Select skin irritations experienced, by age, May 2016
          • Alternative treatment methods are common solution for skin irritations
            • Figure 3: Methods for skin treatment, May 2016
          • The opportunities
            • Reinvigorate category awareness
              • Figure 4: Purchase influencers, May 2016
            • Adding value beyond multifunctional attributes
              • Figure 5: Select product innovations, by age, May 2016
            • Court Hispanic medicated skincare users
              • Figure 6: Skin irritations experienced, by Hispanic origin, May 2016
            • What it means
            • The Market – What You Need to Know

              • Slow growth in medicated skincare
                • Success in anti-itch treatments reflects multifunctional attributes
                  • Competitive landscape adds to consumer confusion and apathy
                  • Market Size and Forecast

                    • Historic and projected sales performance of medicated skincare
                      • Figure 7: Total US sales and fan chart forecast of medicated skincare, at current prices, 2011-21
                      • Figure 8: Total US sales and forecast of medicated skincare, at current prices, 2011-21
                  • Market Breakdown

                    • Anti-itch treatments positively influence market performance
                      • Figure 9: Total US retail sales of medicated skincare, by segment, at current prices, 2014 and 2016
                    • Remaining segments struggle despite lack of alternative treatments
                      • Figure 10: Share of US retail sales of medicated skincare, by segment, at current prices
                  • Market Perspective

                    • Personal care substitutions
                      • Self-healing still common
                        • Build relationships with physicians to elicit recommendations
                          • Seeking out alternative solutions for better skin
                          • Market Factors

                            • Aging population provides short term benefit, but long term problem
                              • Figure 11: Population aged 18 or older, by age, 2011-21
                            • Hispanics offer opportunity for category growth
                              • Figure 12: US Population, by Hispanic origin, 2011-21
                            • Economy encourages willingness to spend for premium products
                              • Figure 13: Consumer Sentiment Index, January 2007-May 2016
                          • Key Players – What You Need to Know

                            • Competitive and mature market challenges key players
                              • Private label is a positive force in the market
                                • Multifunctional and specialized anti-itch products trigger growth
                                  • Innovative efforts needed by leaders in other market segments
                                    • Developing products that showcase value-added features
                                    • Manufacturer Sales of Medicated Skincare

                                      • Competition between leading brands and private label remains strong
                                        • Manufacturer sales of medicated skincare
                                          • Figure 14: MULO sales of medicated skincare products, by leading companies, rolling 52 weeks 2015 and 2016
                                      • What’s Working?

                                        • Private label continues to be a positive force in market sales
                                          • Figure 15: MULO sales of private label medicated skincare products, by segment, rolling 52 weeks 2015 and 2016
                                          • Figure 16: Share of branded and private label medicated skincare product launches, 2011-16
                                        • Anti-itch segment aligns with broader personal care benefits
                                          • Figure 17: MULO sales of anti-itch treatments by leading companies and brands, rolling 52 weeks 2015 and 2016
                                      • What’s Struggling?

                                        • New products and updated brand positioning needed
                                          • Figure 18: MULO sales of foot care medications, by leading companies and brands, rolling 52 weeks 2015 and 2016
                                          • Figure 19: MULO sales of skin growth removers, by leading companies and brands, rolling 52 weeks 2015 and 2016
                                          • Figure 20: MULO sales of cold sore medication, by leading companies and brands, rolling 52 weeks 2015 and 2016
                                      • What’s Next?

                                        • Start with multifunctional capability...
                                          • …then add peripheral benefits
                                          • The Consumer – What You Need to Know

                                            • Opportunity is strong but challenged by alternative treatment methods
                                              • Limited need in treating foot ailments
                                                • Convenience claims are influential – opportunity to increase value
                                                  • Sufferers treat specific need with tried and true products
                                                    • Innovative future: Multifunctional, transparency/education, convenience
                                                    • Skin Irritations and Methods for Treating

                                                      • Dryness of skin and lips are top skin irritations
                                                        • Figure 21: Skin irritations experienced, May 2016
                                                      • Younger adults appear to be more susceptible to skin problems
                                                        • Figure 22: Skin irritations experienced, by age, May 2016
                                                      • Specific skin irritations are more pronounced among Hispanics
                                                        • Figure 23: Skin irritations experienced, by Hispanic origin, May 2016
                                                      • Host of alternatives to medicated skincare treatment
                                                        • Figure 24: Methods for skin treatment, May 2016
                                                      • Younger adults embrace natural/homeopathic remedies
                                                        • Figure 25: Methods for skin treatment, by age, May 2016
                                                      • Hispanics show interest in natural/homeopathic remedies
                                                        • Figure 26: Methods for skin treatment, by Hispanic origin, May 2016
                                                    • Foot Irritations and Methods for Treating

                                                      • Foot irritations affect a modest percentage of adults
                                                          • Figure 27: Foot irritations experienced, May 2016
                                                        • Lifestyles provide impetus for foot ailments
                                                          • Figure 28: Foot irritations experienced, by gender and age, may 2016
                                                        • Consumer education is an effective way to target Hispanics
                                                          • Figure 29: Foot irritations experienced, by Hispanic origin, may 2016
                                                        • Skincare products are the “go to” treatment method for foot ailments
                                                          • Figure 30: Methods for treating foot ailments, May 2016
                                                        • Men are receptive to a variety of foot treatment methods
                                                          • Figure 31: Methods for treating foot ailments, by gender, May 2016
                                                      • Purchase Influencers

                                                        • Convenience and price are topmost purchase influencers
                                                          • Figure 32: Purchase influencers, May 2016
                                                        • Product reviews influence purchase decisions of 18-34s
                                                          • Figure 33: Purchase influencers – Product reviews, by age, May 2016
                                                        • Specific skin irritations are more pronounced among Hispanics
                                                          • Figure 34: Purchase influencers – Product reviews and natural ingredients, by Hispanic origin, May 2016
                                                      • Purchase Behaviors

                                                        • Multifunctional products could positively influence purchase behaviors
                                                            • Figure 35: Purchase behaviors, May 2016
                                                          • Under-35s do research and buy online
                                                            • Figure 36: Purchase behaviors, by age, May 2016
                                                          • Hispanics are more likely to feel embarrassed by skin conditions
                                                            • Figure 37: Purchase behaviors, by Hispanic origin, may 2016
                                                        • Interest in Innovations

                                                          • Strong interest in multifunctional products and transparency
                                                              • Figure 38: Product innovations – Interested, May 2016
                                                            • Young adults want added value in new products
                                                              • Figure 39: Product innovations – Interested, by age, May 2016
                                                            • Hispanics willing to take vitamins to prevent skin conditions
                                                              • Figure 40: Product innovations – Interested, by Hispanic origin, May 2016
                                                            • CHAID analysis
                                                              • Figure 41: Interest in medicated Skincare products with added benefits – CHAID – Tree output, May 2016
                                                              • Figure 42: Interest in vitamins for preventing skin irritations – CHAID – Tree output, May 2016
                                                              • Figure 43: Product innovations – CHAID – Table output, May 2016
                                                            • Methodology
                                                            • Appendix – Data Sources and Abbreviations

                                                              • Data sources
                                                                • Sales data
                                                                  • Fan chart forecast
                                                                    • Consumer survey data
                                                                      • Abbreviations and terms
                                                                        • Abbreviations
                                                                          • Terms
                                                                          • Appendix – Market

                                                                              • Figure 44: Total US sales and forecast of medicated skincare, at inflation-adjusted prices, 2010-20
                                                                              • Figure 45: Total US retail sales and forecast of medicated skincare, by segment, at current prices, 2011-21
                                                                              • Figure 46: Total US retail sales of medicated skincare, by channel, at current prices, 2014 and 2016