Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Medicated Skincare market, and the behaviours, preferences and habits of the consumer.
Point of sale market data
In conjunction with IRi, extensive point of sale data shows you what consumers are spending their money on
How big is the market today and what is our 5 year forecast? Includes both best & worst case scenarios
What are the different segments within the market and how are those individual segments performing?
What are consumers looking for, what drives their buying habits and what are their main purchase influencers?
From iGen & Millennials to Baby Boomers & beyond. Who is spending money and what are they spending it on?
We gather our data from real-world consumers, selected to accurately reflect precise global demographics
What are the key players doing, what has been successful for them and what was their marketing spend?
Using data from our Global New Product Database, what products were launched and how well were they perceived?
What happens next, which areas are likely to experience growth and what opportunities exist within the market?
Mintel has the answers you’re looking for
What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
For the purposes of this Report, Mintel has used the following
Medicated skincare covers OTC (over-the-counter) products that
consumers use to treat skin irritations and foot ailments. Following
is a list of the specific product types and conditions that are
addressed in this report and the conditions that these products treat.
- Anti-itch creams/treatments – itching of the skin caused by
dry skin, cracked skin, eczema, psoriasis, poisonous plants, jock
itch, ringworm, skin rashes, bug bites, and other causes; insect
first aid products are included in this segment.
- Lip treatments – cold sore treatments.
- Skin growth removers – common warts (hand), plantar (foot),
and flat warts (clusters). Does not include genital warts.
- Foot medications – athlete’s foot, nail fungus, etc.
Not included are prescription medications or OTC products that are
taken orally to treat these conditions (for example, non-prescription
antihistamine tablets taken orally to treat skin rashes or irritations).
Products with medicated ingredients or additions (eg, bandages
with antibiotic ointment added to the pad) are also excluded from
this report. Lice treatments are also excluded.
Value figures throughout this report are at rsp (retail selling prices)
excluding sales tax unless otherwise stated.
Expert analysis from a specialist in the field
Written by Margie Nanninga, a leading analyst in the Beauty & Personal Care sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
The rate of growth for medicated skincare market continues to decelerate. Anti-itch treatments remain the strongest performing segment, while foot medications, cold sore treatments, and skin growth removers continue to stagnate. Alternative treatment methods – from self-healing to home remedies and prescription care to general skincare –further exasperate the already competitive environment surrounding medicated skincare. Beyond multifunctional and cosmetic benefits, innovation that incorporates natural ingredients, increases product transparency/education, and delivers convenient format solutions present opportunities for growth.
Beauty & Personal Care Analyst