US Men's and Women's Underwear and Sleepwear market report
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Providing the most comprehensive and up-to-date information and analysis of the Underwear and Sleepwear market, and the behaviours, preferences and habits of the consumer.
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What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
This Report covers the market related to shopping for underwear, sleepwear, and related goods and includes both women’s and men’s items. The following product categories are included:
- Underwear: Women’s items such as bras, panties, and other daywear (eg camisoles and slips); Men’s items such as undershirts and underwear including thermal
- Sleepwear: Pajamas (both sets and separates); Nightgowns and other nightwear (eg negligees, teddies, etc); Robes
- Hosiery and Shapewear (women’s items only): Pantyhose, tights, and knee-high hose; Shapewear including all control undergarments but pantyhose
Medical compression underwear, swimwear, surgical support socks/ hosiery, and men’s socks are excluded from this Report’s definition.
Expert analysis from a specialist in the field
Written by Diana Smith, a leading analyst in the Retail and Apparel sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
The underwear market is in a state of change. Tried and true brands are still dominating, but newer start-ups and other online-only players are offering fresh alternatives and making inroads, especially among younger buyers. Men’s increased engagement in the category is fueling the men’s sector, while female-targeted brands are shifting away from marketing with a heavy dose of sexuality toward themes of empowerment, body positivity, and confidence. The sleepwear market is a bit stagnant, in need of innovation to remind consumers how luxurious such items can be, especially if they can ensure a better night’s sleep or worn for occasions other than sleeping. Hosiery is on the decline, with shapewear the primary bright spot.
Associate Director - Retail & Apparel
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