Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Men's Personal Care market, its consumers and the major players who make up that market.
Point of sale market data
In conjunction with IRi, extensive point of sale data shows you what consumers are spending their money on
How big is the market today and what is our 5 year forecast? Includes both best & worst case scenarios
What are the different segments within the market and how are those individual segments performing?
What are consumers looking for, what drives their buying habits and what are their main purchase influencers?
From iGen & Millennials to Baby Boomers & beyond. Who is spending money and what are they spending it on?
We gather our data from real-world consumers, selected to accurately reflect precise global demographics
What are the key players doing, what has been successful for them and what was their marketing spend?
Using data from our Global New Product Database, what products were launched and how well were they perceived?
What happens next, which areas are likely to experience growth and what opportunities exist within the market?
Expert analysis from a specialist in the field
Written by Jana Vyleta, a leading analyst in the Health and Personal Care sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
The men’s personal care industry is projected to reach $4.4 billion in 2017, a 1.1% increase from 2016. While many men have a functional view of the category, they still show interest in specialized claims, added benefits, and premium products as they seek to achieve a handsome, healthy appearance. To maximize sales growth potential, stakeholders should target men aged 35-44 who are most invested in the category and are less price sensitive than other age groups.
Health and Personal Care Analyst
Mintel has the answers you’re looking for
What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
This report discusses the following key topics:
This Report builds on the analysis in Mintel’s Men’s Personal Care
– US, October 2016. The Report covers the US market for personal
care products that are designated specifically for men. The product
- Men’s deodorants/antiperspirants
- Men’s haircare products: Includes shampoo, conditioner/crème
rinse, hair color, styling products, and non-prescription hairgrowth
- Men’s skincare products: Includes body care products, which
are made up of liquid body wash, shower gel, and body lotion;
as well as facial skincare products, which consists of facial
moisturizers, facial cleansers, facial anti-aging products, and
- Men’s shaving/aftershave products: Includes shaving creams,
shaving lotions, shaving gels and aftershave. Note that because
of data limitations, the aftershave estimates include men’s
cologne, however, these are not discussed in the Report.
Personal care/grooming utensils, implements, and equipment (hair
dryers, razors and blades, electric shavers, grooming scissors, nail
clippers, etc.) are excluded from this Report.