Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Men's Personal Care market, its consumers and the major players who make up the market.
Mintel has the answers you’re looking for
- What are the key challenges facing the industry?
- Who is the consumer and what do they want?
- Where are the opportunities, where are the risks and what lies ahead?
Point of sale market data
In conjunction with IRi, extensive point of sale data shows you what consumers are spending their money onMarket Size
How big is the market today and what is our 5 year forecast? Includes both best & worst case scenariosMarket Segmentation
What are the different segments within the market and how are those individual segments performing?
What are consumers looking for, what drives their buying habits and what are their main purchase influencers?Demographic breakdown
From iGen & Millennials to Baby Boomers & beyond. Who is spending money and what are they spending it on?Representative sample
We gather our data from real-world consumers, selected to accurately reflect precise global demographics
What are the key players doing, what has been successful for them and what was their marketing spend?Product innovation
Using data from our Global New Product Database, what products were launched and how well were they perceived?Opportunities
What happens next, which areas are likely to experience growth and what opportunities exist within the market?
Covered in this report
The report covers the US market for personal care products
that are designated specifically for men, and does not provide a
comprehensive overview of all products purchased by men. The
product categories include:
- Men’s deodorants/antiperspirants
- Men’s haircare products: Includes shampoo, conditioner/crème
rinse, hair color, styling products, and nonprescription hair-growth
- Men’s skincare and bodycare products: Includes bodycare
products, which are made up of liquid body wash, shower gel,
bar soap, and body lotion; as well as facial skincare products,
which consists of facial moisturizers, facial cleansers, facial antiaging products, and acne treatments
- Men’s shaving/aftershave products: Includes shaving creams,
shaving lotions, shaving gels and aftershave. Note that because
of data limitations, the aftershave estimates may include select
men’s cologne brands; however, these are not discussed in
the report nor does this segment cover total sales of men’s
Personal care/grooming utensils, implements, and equipment (eg
hair dryers, razors and blades, electric shavers, grooming scissors,
nail clippers) are excluded from this report.
Refer to Mintel’s Beauty and Personal Care Reports Library for
segment-specific reports, as well as the Multicultural America
Reports for additional insights on Black and Hispanic consumers.
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Expert analysis from a specialist in the field
Written by Madelyn Franz, a leading analyst in the Beauty and Personal Care sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
The men’s personal care market, currently valued at more than $4.4 billion in annual sales, has been growing steadily since 2014. This growth is largely driven by men’s interest in personal hygiene essentials such as shampoos and deodorants. As traditional gender norms continue to shift, promoting themes of beauty and holistic wellness, men’s brands will benefit from the heightened interest in maintaining an attractive physical appearanceMadelyn Franz
Beauty and Personal Care Analyst