US Mobile Network Providers market report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Mobile Network Providers market, and the behaviours, preferences and habits of the consumer.
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What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Mintel defines the mobile network market as consisting of payments to telecommunications carriers for wireless services and equipment. Mobile voice and data communication among adults aged 18+ (inclusive of hardware sales and upgrade programs) are the focus of the Report.
What you need to know
With sales of $237 billion dollars in 2017, the wireless market represents one of the largest service sectors in the US and some of its top advertisers. After three years of lean growth, the industry is poised for growth, driven by potential price changes subsequent to the merger of Sprint and T-Mobile, the launch of 5G mobile hotspots in 2018, as well as growth in interest in adding smartwatches, tablets, and vehicles to subscriptions.
At the same time, nearly universal subscription, smartphone ownership, and low churn rates mean that growth in core components of service is more difficult than at any previous time. In consideration of these factors, this Report focuses on which subscribers are open to change, what loyal subscribers see as central to their provider, and what subscribers hope to obtain by any potential switch in service.
Expert analysis from a specialist in the field
Written by Billy Hulkower, a leading analyst in the Technology sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Wireless service marketing is challenging given that penetration is virtually universal and that the majority of subscribers are not interested in changing service. With limited opportunities for adding new subscribers and difficulty in poaching existing ones, focusing on increasing average revenue per user (ARPU) through new features is likely to be a chief thrust for the industry looking forward.
Senior Technology Analyst
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This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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