Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Household Paper Products market, its consumers and the major players who make up that market.
Point of sale market data
In conjunction with IRi, extensive point of sale data shows you what consumers are spending their money on
How big is the market today and what is our 5 year forecast? Includes both best & worst case scenarios
What are the different segments within the market and how are those individual segments performing?
What are consumers looking for, what drives their buying habits and what are their main purchase influencers?
From iGen & Millennials to Baby Boomers & beyond. Who is spending money and what are they spending it on?
We gather our data from real-world consumers, selected to accurately reflect precise global demographics
What are the key players doing, what has been successful for them and what was their marketing spend?
Using data from our Global New Product Database, what products were launched and how well were they perceived?
What happens next, which areas are likely to experience growth and what opportunities exist within the market?
Expert analysis from a specialist in the field
Written by Alison Gaither, a leading analyst in Beauty & Personal Care, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
The nail care and color market has declined since 2014, with substantial losses in the key segment, nail color. While category engagement is struggling as a whole, consumer concern around the damage of frequent polishing and growing interest in ingredient formulations is evident in the success of artificial nails and color-plus-treatment polishes. Finding new ways to promote nail launches and highlighting free-from claims present key opportunities and could help invigorate the category.
Beauty & Personal Care Analyst
Mintel has the answers you’re looking for
What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
This Report looks at the following areas:
Cyclical nature of the category has led to a decline in sales
Women are less engaged than a year ago
Concerns about damage could be steering women away from gel polish
This Report covers the US market for nail color and care products
and includes products specifically intended for use on the nails, not the hands or other parts of the body. Mintel defines the nail color and care market as follows:
Nail accessories and implements: (ie nail files, clippers, and
Nail treatments: (ie nail strengtheners, ridge fillers, top coats,
Artificial nails and accessories: (ie press-on nails, nail tips);
Nail accessories and implements: (includes both acetone and non-acetone