US Natural and Organic Personal Care Consumer market report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Natural and Organic Personal Care Consumer market, and the behaviours, preferences and habits of the consumer.
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What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
For the purposes of this Report, Mintel has used the following definitions of products which have natural ingredients, organic content, or are non-genetically modified organisms (non-GMO):
- Haircare (includes shampoo, conditioner, hairstyling products, hair color)
- Skincare (includes skincare products for the face and body such as soap, shower gel, body lotion, facial skincare, sun protection, deodorant)
- Oral care (toothpaste and mouthwash)
- Color cosmetics (including facial, lip, and eye)
- Shaving creams/gel
The following categories are excluded from the scope of this Report:
- Nail products
- Children’s and baby personal care products
Expert analysis from a specialist in the field
Written by Jana Vyleta, a leading analyst in the Health and Personal Care sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Natural brands continue to experience growth, an affirmation of the importance placed on ingredient safety and the role natural and organic personal care (NOPC) products play in an overall wellness lifestyle. To expand consumer penetration of these products and advance sales growth, stakeholders should highlight NOPC products as part of a healthy lifestyle via unique cross-promotions, addressing ingredient safety concerns, while also exploring new methods of differentiation (eg unique formats or packaging).
Health and Personal Care Analyst
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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