US Non-chocolate Confectionery Market Report
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Providing the most comprehensive and up-to-date information and analysis of the Non-chocolate Confectionery market, and the behaviours, preferences and habits of the consumer.
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What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
For the purposes of this Report, non-chocolate confectionery is defined as including the following:
All non-chocolate confectionery items based mainly on sugar and/ or artificial sweeteners. Candies sweetened with fruit juice and/ or honey are also within the scope of this Report. Included in the definition are toffees, jellies, fruity candies, hard candies, nut/ coconut candies, and licorice. Non-chocolate seasonal candy is also included in the scope of this Report. IRI classifies all Tootsie Roll and Reese’s Pieces products as non-chocolate, so they are also covered here.
Mintel segments this market as follows:
- Hard candy - excludes seasonal candies
- Seasonal - non-chocolate confections marketed for a specific holiday (eg Halloween, Christmas)
- Chewy candy - excludes seasonal candies
- Other non-chocolate confectionery - licorice in boxes and bags, novelty candies (eg Ring Pops, Pez), sugar free, specialty nut and coconut candies (eg PayDay, Boston Baked Beans)
Excluded from this Report are chocolate and random weight candy
Expert analysis from a specialist in the field
Written by Beth Bloom, a leading analyst in the Food & Drink sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Dollar sales of non-chocolate confectionery have increased although year-over-year growth has been slow, as the category struggles with consumer concerns over health. However, the importance of indulgence has prevented decline overall. Growth, albeit slow, is forecast through 2022, with the slowdown due to reduced category participation.
Associate Director - Food & Drink
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