US Online and Mobile Shopping market report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Online and Mobile Shopping market, and the behaviours, preferences and habits of the consumer.
Mintel has the answers you’re looking for
What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
The Report covers online-only retailers and the online operations of brick-and-mortar retailers and is inclusive of all online purchasing, whether made via a computer, tablet, smartphone, or other device. The focus of this Report is on tangible objects that need to be picked up or delivered; digital media, travel, entertainment tickets, insurance policies, and other intangible products are not the main subject of this Report. Prescription drug sales are included in Market Size Figures but are otherwise excluded. This Report builds on the analysis presented in Mintel’s Online Shopping – US, June 2015.
Expert analysis from a specialist in the field
Written by Billy Holkower, a leading analyst in the Retail & Apparel sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Online sales doubled from 2011-16, with steady growth of 14-16% annually. Enabling this growth through 2015 were rising numbers of households with access to broadband, as well as rapidly rising ownership of smartphones and tablets. Since the gains from these key drivers has already occurred and may have reached a limit, future growth will primarily occur on the basis of existing online shoppers making more of their purchases online. This avenue to growth appears to already be in effect, with categories previously purchased only in-store beginning to take hold online, including furniture, clothing, and groceries. This Report reviews these transitions in the online and mobile marketplace via quantitative and qualitative work on the frequency of online and mobile shopping, cart size, categories purchased, the pre-purchase process, as well as attitudes toward shipping and retailer selection.
Senior Technology Analyst
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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