US Online Grocery Shopping Market Report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Online Grocery Shopping market, and the behaviours, preferences and habits of the consumer.
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What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, what are the risks and what lies ahead?
This Report focuses on all retail channels that sell grocery products online including internet only retailers as well as the eCommerce operations of traditional supermarkets, warehouse clubs, natural markets, drug stores, dollar stores, convenience stores and specialty food retailers.
Groceries are defined as products such as food, beverages, household goods (eg cleaning products, toilet paper, garbage bags), and/or personal care products.
An important companion to this Report is Mintel’s Grocery Retailing – US, July 2018 which provides a macro overview of the US grocery market.
What you need to know
Despite doubling from 2013-18, online grocery sales in the US remain a small proportion of total grocery sales and an even smaller proportion of total eCommerce. Unlike other major product categories, adoption of online shopping in this sector has been slow, namely due to consumers’ strong preference to shop in-store, coupled with concerns about food arriving fresh and undamage dupon delivery. Still, as with total eCommerce, online grocery ordering will increase, with younger generations leading the way.
Expert analysis from a specialist in the field
Written by Diana Smith, a leading analyst in the Retail sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Despite doubling from 2013-18, online grocery sales in the US remain a small proportion of total grocery sales and an even smaller proportion of total eCommerce. Unlike other major product categories, adoption of online shopping in this sector has been slow, namely due to consumers’ strong preference to shop in-store, coupled with concerns about food arriving fresh and undamaged upon delivery. Still, as with total eCommerce, online grocery ordering will increase, with younger generations leading the way.
Associate Director - Retail & Apparel
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* This is a sample representation of the report layout and does not reflect the research included in this report.
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