US How Online Shopping for Home Decor is Evolving for Consumers Market Report
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Providing the most comprehensive and up-to-date information and analysis of the How Online Shopping for Home Decor is Evolving for Consumers market, and the behaviours, preferences and habits of the consumer.
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What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Covered in this report
This report will focus on how consumers are shopping home décor online and how that behavior has evolved in recent years, including what motivates consumers to shop the category online, what barriers currently limit or prevent consumers from purchasing décor online, and what retailers can do to improve online décor shopping in the future.
What you need to know
Without question, consumers have grown comfortable buying home furnishings online (only 35% didn’t do so in the last year), and furniture is among those purchases and will continue to grow. Shoppers have an abundance of options to choose from when deciding not only what to buy but also where to buy it, and they’re putting in research before committing.
While product and price are priorities in the pre-purchase process, other behavior, like browsing stores or social media, is also being conducted. Retailers can’t think of the shopping process in separate silos of in-store, online, and mobile; rather they need to leverage all channels and platforms to enable a holistic brand presence and shopping experience.
Expert analysis from a specialist in the field
Written by Alexis DeSalva, a leading analyst in the Retail sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
A lot has happened in the last few years of online shopping, with the home furnishings category evolving along the way. Pioneers of the online décor market have continued to make advancements through tools and features, making the online shopping experience easier and more realistic, such as Wayfair’s “view in room” feature. Meanwhile leading retailers outside the traditional channel, like Walmart and Amazon, continue to focus on growing home furnishings both in stores and online, indicating the opportunities that lie within the category.
Retail & Apparel Analyst
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This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
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