US Online Shopping market report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Online Shopping market, and the behaviours, preferences and habits of the consumer.
Mintel has the answers you’re looking for
What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
This Report covers online-only retailers and the online operations of brick and mortar retailers and is inclusive of all online purchasing, whether made via a computer, tablet, smartphone, or other device. The focus of this Report is on tangible objects that need to be picked up or delivered; digital media, travel, entertainment, insurance policies, and other intangible products are not the main subjects of this Report.
This Report builds on the analysis presented in Mintel’s Online Shopping – US, June 2017, Online and Mobile Shopping – US, September 2016 and Online Shopping – US, June 2015.
Expert analysis from a specialist in the field
Written by Diana Smith, a leading analyst in the Retail & Apparel sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
While purchases made online comprise a small portion of total retail sales, e-commerce continues to grow at staggering rates with no end in sight. Even many retailers that are struggling overall report their e-commerce business as a bright spot. Consumers value the convenience and (often) favorable prices digital shopping brings, but by the same token, are growing increasingly impatient with paying shipping costs and waiting on deliveries. Most consumers do a majority of their purchasing in a store as opposed to online, but the online channel is akin to a second skin for most of these shoppers, playing a major part of the increasingly complex path to purchase, regardless of category.
Associate Director - Retail & Apparel
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
Why buy from us?
Our reports will provide you with market data, consumer research and competitive intelligence to succeed in your market.
Buy now and you'll have instant access to the information you need to make the right decisions.
Find out what's next in the markets that matter to you: where opportunities lie and what challenges you will face.
A business Superbrand, Mintel is a source you can trust. We have been defining and refining the Market Intelligence mix since 1972.