US Outdoor Entertaining market report
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Providing the most comprehensive and up-to-date information and analysis of the Outdoor Entertaining market, and the behaviours, preferences and habits of the consumer.
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What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
For the purposes of this Report, Mintel has used the following definitions:
Outdoor entertaining involves hosting nonresidents at home, primarily outdoors. This includes formal and informal events that are planned in advance including holiday parties, graduation parties, birthday parties, and informal get-togethers such as grilling and barbequing or cookouts, among others.
This Report builds on the analysis presented in Mintel’s Patio and Outdoor Living – US, July 2016, Grilling and Barbecuing – US, July 2016, and Party Planning and Home Entertaining – US, February 2016.
Expert analysis from a specialist in the field
Written by John Poelking, a leading analyst in the Leisure & Media sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
A desire to socialize, coupled with enjoyment for hosting others motivates 71% of adults with outdoor space to entertain guests outdoors. Growth in adjacent markets such as outdoor furniture and grills bodes well for the future of outdoor entertaining since the vast majority of outdoor entertainers prefer hosting informal events such as casual barbeques. Younger adults, homeowners, parents, and more-affluent adults are the most likely to entertain guests outdoors and, therefore, are key to growing the market.
Leisure & Media Analyst
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