US Outdoor Enthusiasts market report
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Providing the most comprehensive and up-to-date information and analysis of the Outdoor Enthusiasts market, and the behaviours, preferences and habits of the consumer.
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What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
For the purposes of this Report, an outdoor enthusiast is a person who has participated in outdoor activities in the past 12 months and who considers themselves very or somewhat enthusiastic about the outdoors.
Interests associated with outdoor enthusiasts may include outdoor activities such as camping, backpacking, skiing/snowboarding, etc, or more leisure activities such as spending time outdoors observing nature. The term “outdoorsman” may also be used to describe someone with an affinity for the outdoors.
The Report builds on the analysis presented in Mintel’s Outdoor Enthusiasts – US, February 2015. Readers may also be interested in Mintel’s Outdoor Entertaining – US, February 2017 and Patio and Outdoor Living – US, July 2016.
Expert analysis from a specialist in the field
Written by John Poelking, a leading analyst in the Leisure & Media sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
More than three quarters of adults have participated in an outdoor activity in the last year and nearly nine in 10 claim to be at least somewhat enthusiastic about the outdoors. Although leisure outdoor participation is more prevalent, adults involved in physically active outdoor pursuits tend to be more engaged in all things related to outdoor recreation. While most outdoor enthusiasts cannot completely disconnect from technology, environmental consciousness and the dedication of active outdoor participants should maintain strong interest in outdoor activities.
Leisure & Media Analyst
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