US Outdoor Vacation Activities Market Report
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Providing the most comprehensive and up-to-date information and analysis of the Outdoor Vacation Activities market, and the behaviours, preferences and habits of the consumer.
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What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
For the purposes of this Report:
- An outdoor vacation is a vacation that includes outdoor activities.
- A vacationer is defined as an adult who has been on a vacation in the past 12 months.
- An outdoor vacationer is a person who has participated in an outdoor activity while on vacation in the past 12 months.
- Outdoor activities include visiting national parks, fishing, camping, snowboarding, and hiking among others.
Readers of this Report may also be interested in Mintel’s Family Vacations – US, February 2018 and Outdoor Enthusiasts – US, March 2017, The Experiential Traveler – US, April 2018 as well as the upcoming Travel Booking – US, June 2018.
Expert analysis from a specialist in the field
Written by John Poelking, a leading analyst in the Leisure & Media sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
As travelers put greater emphasis on experiences over destination, vacations that include outdoor activities can provide an escape from daily life. Leisurely outdoor activities appeal to a broader group of vacationers, but active outdoor activities tend to attract a more dedicated group of enthusiasts. The opportunity to connect with others and relax outdoors is likely the biggest draw to outdoor vacation activities.
Leisure & Media Analyst
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