Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Packaged Bread market, its consumers and the major players who make up that market.
Point of sale market data
In conjunction with IRi, extensive point of sale data shows you what consumers are spending their money on
How big is the market today and what is our 5 year forecast? Includes both best & worst case scenarios
What are the different segments within the market and how are those individual segments performing?
What are consumers looking for, what drives their buying habits and what are their main purchase influencers?
From iGen & Millennials to Baby Boomers & beyond. Who is spending money and what are they spending it on?
We gather our data from real-world consumers, selected to accurately reflect precise global demographics
What are the key players doing, what has been successful for them and what was their marketing spend?
Using data from our Global New Product Database, what products were launched and how well were they perceived?
What happens next, which areas are likely to experience growth and what opportunities exist within the market?
Expert analysis from a specialist in the field
Written by John Owen, a leading analyst in the Food & Drink sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
While packaged bread remains a huge category with virtually universal penetration, dollar sales have increased only minimally in recent years, and actual consumption has declined due to concern over calories and carbohydrates. Still, opportunities exist to improve bread’s health profile, to expand its use across more occasions, and to highlight all the great tastes and textures that the category has to offer.
Senior Food & Drink Analyst
Mintel has the answers you’re looking for
What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
This report discusses the following key topics:
This Report builds on the analysis presented in Mintel’s Bread and
Bread Products – US, September 2014, Bread – US, September
2013, as well as the November 2011, June 2009, June 2008,
September 2007, January 2006, and February 2005 Reports of the
Included in the scope of this Report are the following:
- Fresh loaf bread
- Rolls/buns/croissants (hamburger and hot dog buns, all other
- Bagels/bialys/English muffins/pita bread
- Tortillas (hard/soft tortillas/taco kits, refrigerated tortillas, frozen
- Refrigerated/frozen bread products (frozen fresh-baked bread/
roll/biscuit, frozen bagels, refrigerated bagels/bialys, refrigerated
English muffins, refrigerated bread, refrigerated dinner/sandwich
- In-store bakery bread products
Excluded from the scope of this Report are the following:
- Sweet baked goods such as muffins, scones, sticky buns, and
sweet rolls as well as home baking products such as flour,
yeast, bread mixes, pizza dough mixes, refrigerated/frozen pizza
dough, and cake mixes. Tortilla chips and tostada chips also are