Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Packaged Bread market, its consumers and the major players who make up that market.
Point of sale market data
In conjunction with IRi, extensive point of sale data shows you what consumers are spending their money on
How big is the market today and what is our 5 year forecast? Includes both best & worst case scenarios
What are the different segments within the market and how are those individual segments performing?
What are consumers looking for, what drives their buying habits and what are their main purchase influencers?
From iGen & Millennials to Baby Boomers & beyond. Who is spending money and what are they spending it on?
We gather our data from real-world consumers, selected to accurately reflect precise global demographics
What are the key players doing, what has been successful for them and what was their marketing spend?
Using data from our Global New Product Database, what products were launched and how well were they perceived?
What happens next, which areas are likely to experience growth and what opportunities exist within the market?
Expert analysis from a specialist in the field
Written by Michael Averbook, a leading analyst in the Food & Drink sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Participation is rather steadfast which is proving to be a help and a hindrance to performance in the $21 billion packaged bread category. Sales have remained modestly positive despite the lingering popularity of low carb diets, yet the bulk of consumers are stuck in a holding pattern – neither increasing nor decreasing consumption. The challenge to the category will be to stem attrition while getting current participants to engage more frequently and diversely in the category.
Food & Drink Analyst
Mintel has the answers you’re looking for
What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
This Report builds on the analysis presented in Mintel’s Bread and
Bread Products – US, September 2014, Bread – US, July 2016,
as well as the September 2013, November 2011, June 2009, June
2008, September 2007, January 2006, and February 2005 Reports
of the same title.
Included in the scope of this Report are the following:
- Fresh loaf bread
- Rolls/buns/croissants (hamburger and hot dog buns, all other
- Bagels/bialys/English muffins/pita bread
- Tortillas (hard/soft tortillas/taco kits, refrigerated tortillas, frozen
- Refrigerated/frozen bread products (frozen fresh-baked bread/
roll/biscuit, frozen bagels, refrigerated bagels/bialys, refrigerated
English muffins, refrigerated bread, refrigerated dinner/sandwich
Although discussed in this Report, excluded from the Market Size of
this Report are ISB (in-store bakery) bread products.
Sweet baked goods such as muffins, scones, sticky buns, and
sweet rolls as well as home baking products such as flour, yeast,
bread mixes, pizza dough mixes, refrigerated/frozen pizza dough,
and cake mixes. Tortilla chips and tostada chips also are excluded.
What you need to know
Participation is rather steadfast which is proving to be a help and
a hindrance to performance in the $21 billion packaged bread
category. Sales have remained modestly positive despite the
lingering popularity of low carb diets, yet the bulk of consumers
are stuck in a holding pattern – neither increasing nor decreasing
consumption. The challenge to the category will be to stem attrition
while getting current participants to engage more frequently and
diversely in the category.