US Packaged Red Meat market report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Packaged Red Meat market, and the behaviours, preferences and habits of the consumer.
Mintel has the answers you’re looking for
What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Key points included
- Despite a tarnished reputation, category makes modest sales gains
- Strike while the iron is hot with 25-44 year olds
- Red meats’ bad rap is catching up with it
- Consumers “aging” out of the category
Covered in this report
The report covers retail sales of beef, pork, and lamb in all forms, including ready to eat and heat and eat. The following types of red meat are included:
- Beef – including ground beef, steaks, roasts, and other cuts of beef
- Pork – pork chops, pork cutlets, and other cuts
- Other red meat – lamb, mutton, goat, bison, venison, and other game meats
Expert analysis from a specialist in the field
Written by Michael Averbook, a leading analyst in the Food & Drink sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Health and environmental impact issues continue to pose challenges to the category, but despite that, red meats remain solidly entrenched in consumer diets.
Food & Drink Analyst
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
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Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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