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US Packaged Red Meat market report

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Packaged Red Meat market, and the behaviours, preferences and habits of the consumer.

Mintel has the answers you’re looking for

What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

Key points included

  • Despite a tarnished reputation, category makes modest sales gains
  • Strike while the iron is hot with 25-44 year olds
  • Red meats’ bad rap is catching up with it
  • Consumers “aging” out of the category

Covered in this report

The report covers retail sales of beef, pork, and lamb in all forms, including ready to eat and heat and eat. The following types of red meat are included:

  • Beef – including ground beef, steaks, roasts, and other cuts of beef
  • Pork – pork chops, pork cutlets, and other cuts
  • Other red meat – lamb, mutton, goat, bison, venison, and other game meats

Expert analysis from a specialist in the field

Written by Michael Averbook, a leading analyst in the Food & Drink sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Health and environmental impact issues continue to pose challenges to the category, but despite that, red meats remain solidly entrenched in consumer diets. Michael Averbook
Food & Drink Analyst

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Table of contents

  1. Overview

    • What you need to know
      • Definition
      • Executive Summary

        • Overview
          • Despite a tarnished reputation, category makes modest sales gains
            • Figure 1: Total US sales and fan chart forecast of packaged red meat, at current prices, 2013-23
          • Issues
            • Red meats’ bad rap is catching up with it
              • Figure 2: Reasons for decreased consumption, January 2019
            • Consumers “aging” out of the category
              • Figure 3: Red meat consumption changes – Less often and more often, by age, January 2019
            • The opportunities
              • Strike while the iron is hot with 25-44 year olds
                • Figure 4: Red meat consumption changes, by age, January 2019
              • Target accepters with protein, nutrients, and exploration
                • Figure 5: Reasons for increased consumption, January 2019
              • Focus on clean
                • Figure 6: Red meat claims, January 2019
              • Improved packaging, downsizing
                • Figure 7: Red meat features, January 2019
              • What it means
              • The Market – What You Need to Know

                • Marginal gains driven by beef prices
                  • Healthy economy benefits category; trade, immigration issues threaten it
                    • Healthy living initiatives triggering shifts
                    • Market Size and Forecast

                      • Modest growth for packaged red meat
                        • Figure 8: Total US sales and fan chart forecast of packaged red meat, at current prices, 2013-23
                        • Figure 9: Total US sales and forecast of packaged red meat, at current prices, 2013-23
                    • Market Breakdown

                      • Beef dominates diverse category
                        • Figure 10: Total US retail sales and forecast of packaged red meat, by segment, at current prices, 2013-23
                        • Figure 11: Total US retail sales and forecast of packaged red meat, by segment, at current prices, 2013-23
                    • Market Perspective

                      • Most protein prices are on the rise
                        • Figure 12: Changes in food price indices, 2017-18
                        • Figure 13: Consumer Sentiment Index
                      • Spending on food in foodservice catching up to away-from-home expenditures
                        • Figure 14: Percent of total consumer expenditures for food at home and away from home, 2010-18*
                      • Trade and immigration conflicts loom over red meat market
                        • Interest in meat alternatives picks up steam
                          • Plant-based
                            • Cell-based
                            • Market Factors

                              • Healthy initiatives still include indulgence
                                • Figure 15: Approaches to healthy eating, May 2018
                              • Aging population could stifle category
                                • Figure 16: Population by age, 2013-23
                            • Key Players – What You Need to Know

                              • Private labels grab more than 2/3 share
                                • Name brands struggle
                                  • NPD leans toward convenience
                                    • Sustainability, humane animal treatment claims pick up steam
                                      • Brands are leveraging influencers
                                      • Company and Brand Sales of Packaged Red Meat

                                        • Store brands dominate
                                          • Lukewarm performances for larger red meat companies
                                            • Figure 17: Multi-outlet sales of packaged red meat, by leading companies, rolling 52 weeks 2017 and 2018
                                        • What’s Working?

                                          • Store brands “cleaning” up their value proposition
                                            • Through claims
                                              • Figure 18: Launches of packaged red meat – Private label, by no additives/preservatives, hormone-free, and all natural, 2017-18
                                            • And direct messaging
                                              • Using packaging real estate wisely
                                                  • Figure 19: Purchase intent of packaged red meat, by select private label products, January 2017-January 2019
                                                • Easier and faster preparations
                                                    • Figure 20: Multi-outlet sales of packaged red meat, by select brands with meal solutions-oriented products, rolling 52 weeks 2017 and 2018
                                                    • Figure 21: Launches of packaged red meat, by convenience claim, 2017-18
                                                  • Growth in grass-fed
                                                    • Figure 22: Launches of packaged red meat, by grass-fed, 2017-18
                                                    • Figure 23: Multi-outlet sales of packaged red meat, by select brands with grass-fed products, rolling 52 weeks 2017 and 2018
                                                • What’s Struggling?

                                                  • Canned meat can’t shake the can
                                                    • Figure 24: Purchase intent and select attribute ratings of packaged red meat products, by storage type, January 2017-January 2019
                                                    • Figure 25: Purchase intent of packaged red meat, by select shelf-stable products, January 2017 – January 2019
                                                • What’s Next?

                                                  • Ethically and environmentally forward
                                                    • Figure 26: Launches of packaged red meat, by select ethical and sustainable claims, 2017-18
                                                • The Consumer – What You Need to Know

                                                  • Red meat maintains its position at the table
                                                    • Fresh consumption tops frozen
                                                      • Engaging women can provide a boost to the category
                                                        • Upgraded packaging
                                                        • Red Meat Consumption

                                                          • Beef and pork maintain a stronghold in diets
                                                            • Figure 27: Red meat types consumed, January 2019
                                                            • Figure 28: Protein consumption frequency, September 2018
                                                          • Fresh outpaces frozen
                                                            • Figure 29: Red meat types consumed – Beef and pork storage type, January 2019
                                                          • Accessible ground beef, ham lead consumption in a deep category
                                                            • Figure 30: Beef and pork cuts consumed, January 2019
                                                          • Younger men and fathers consume red meat most frequently
                                                            • Figure 31: Protein consumption frequency – At least once a week – Beef, pork, and other red meat, by gender and age and parental status by gender, September 2018
                                                          • Parenthood spurs consumption
                                                            • Figure 32: Red meat types consumed – Beef and pork storage type, by parental status by gender, January 2019
                                                          • Younger consumers seek options that both limit prep and develop skills
                                                            • Figure 33: Red meat types consumed – Beef and pork storage type, by age, January 2019
                                                            • Figure 34: Beef and pork cuts consumed, by age, January 2019
                                                        • Changes in Red Meat Consumption

                                                          • Red meat consumption remains unchanged for most
                                                            • Figure 35: Red meat consumption changes, January 2019
                                                          • Consumers cutting back cite health
                                                            • Figure 36: Reasons for increased consumption, January 2019
                                                          • Increased consumption tied to protein, nutrients, and exploration
                                                            • Figure 37: Reasons for increased consumption, January 2019
                                                          • Participation growing among men, declining among women
                                                            • Figure 38: Red meat consumption changes, by gender and age and parental status by gender, January 2019
                                                        • Red Meat Occasions

                                                          • Red meats trail just chicken in occasions
                                                            • Figure 39: Correspondence analysis – Symmetrical map – Protein occasions, September 2018
                                                            • Figure 40: Protein occasions, September 2018
                                                          • Help consumers manage weekdays
                                                            • Figure 41: Red meat occasions, January 2019
                                                        • Red Meat Perceptions

                                                          • Focus on indulgence, nutrition to offset health issues
                                                            • Figure 42: Correspondence analysis – Symmetrical map – Protein perceptions, September 2018
                                                            • Figure 43: Protein perceptions, September 2018
                                                          • Do consumers lean into fresh as the lesser of two evils?
                                                            • Figure 44: Correspondence analysis – Symmetrical map – Red meat storage type perceptions, January 2019
                                                            • Figure 45: Red meat storage type perceptions, January 2019
                                                        • Red Meat Claims

                                                          • Clean and simple labels resonate
                                                            • Figure 46: Red meat claims, January 2019
                                                          • Clean and lean will cast a wide net
                                                            • Figure 47: TURF analysis – Red meat claims, January 2019
                                                          • Clean reputation comes from different claims across the ages
                                                            • Figure 48: Red meat claims, by gender and age, January 2019
                                                        • Red Meat Features

                                                          • Packaging can use an upgrade to strengthen freshness, transparency
                                                            • Figure 49: Red meat features, January 2019
                                                          • Flavored, smaller portions can extend red meat into new occasions
                                                            • Figure 50: Red meat occasions – Any red meat, by red meat features – Individual-sized packs and flavored, January 2019
                                                          • It’s mostly about the packaging
                                                            • Figure 51: TURF analysis – Red meat features, January 2019
                                                          • Let the packaging do the talking
                                                            • Figure 52: Red meat features – Select packaging features and claims, by age, January 2019
                                                          • Parents looking for assistance from brands during mealtime
                                                            • Figure 53: Red meat features – Flavored and recipe suggestions, by parental status, January 2019
                                                        • Appendix – Data Sources and Abbreviations

                                                          • Data sources
                                                            • Sales data
                                                              • Fan chart forecast
                                                                • Consumer survey data
                                                                  • TURF Methodology
                                                                    • Abbreviations and terms
                                                                      • Abbreviations
                                                                      • Appendix – The Market

                                                                          • Figure 54: Total US retail sales and forecast of packaged red meat, at inflation-adjusted prices, 2013-23
                                                                          • Figure 55: Total US retail sales of packaged red meat, by segment, at current prices, 2016 and 2018
                                                                          • Figure 56: Total US retail sales and forecast of beef, at current prices, 2013-23
                                                                          • Figure 57: Total US retail sales and forecast of beef, at inflation-adjusted prices, 2013-23
                                                                          • Figure 58: Total US retail sales and forecast of pork, at current prices, 2013-23
                                                                          • Figure 59: Total US retail sales and forecast of pork, at inflation-adjusted prices, 2013-23
                                                                          • Figure 60: Total US retail sales and forecast of other red meat, at current prices, 2013-23
                                                                          • Figure 61: Total US retail sales and forecast of other red meat, at inflation-adjusted prices, 2013-23
                                                                          • Figure 62: Total US retail sales of packaged red meat, by channel, at current prices, 2016 and 2018
                                                                          • Figure 63: Average retail prices of types of beef and pork in 2018