US Party Planning and Home Entertaining market report
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Providing the most comprehensive and up-to-date information and analysis of the Party Planning and Home Entertainment market, and the behaviours, preferences and habits of the consumer.
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For the purposes of this report, Mintel has used the following definitions:
Home entertaining involves any special event inside the home to which non-resident guests are invited. This includes formal and informal events that are planned in advance, including holiday parties, dinner parties, religious celebrations, birthday parties, game-watches, and informal get-togethers such as poker nights or book club meetings.
This report builds on the analysis presented in Mintel’s Planned AtHome Events – US, March 2012
Expert analysis from a specialist in the field
Written by Dana Macke, a leading analyst in the Retail & Apparel sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Home entertaining is a common activity for Americans. Holiday celebrations and birthdays are both popular reasons to entertain, but casual events such as poker nights or book club meetings also prompt in-home socializing. Social media is an important component of an at-home event, as those who plan get-togethers are using these platforms for inspiration, to invite guests, and share post-party pictures. However, the prevalence of social media may also be adding to stress.
Associate Director - Lifestyles & Leisure
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