US Pay TV Market Report
Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Pay TV market, and the behaviours, preferences and habits of the consumer.
Mintel has the answers you’re looking for
What are the key challenges facing the industry? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
Covered in this report
For the purposes of this report, Mintel includes the following in its definition of pay TV:
- MVPD (multichannel video programming distributor), including cable television subscription services, direct broadcast satellite television subscription services, and telephone company fiber/IP (internet protocol) multichannel video programming
- OTT (over-the-top) or streaming subscription services delivering TV network service via the internet (such as Sling TV and DIRECTV NOW) and those delivering on-demand content (such as Netflix and Hulu)
Services that combine video content with other types of services (such as Amazon Prime) are not included in market size estimates although are discussed in this report where relevant. Pay-per-view and rental services are not included.
Key points covered
- Overall revenue stability belies a significant industry shift
- Streaming content players are now mainstream
- vMVPDs in early stage of adoption, but poised to steal share from traditional providers
What you need to know
Television is an essential element of nearly all US homes. The pay TV industry is going through a period of rapid change, with traditional cable and satellite companies now competing for market share against a host of new streaming contenders.
During this transformation, corporations and consumers alike have been struggling to choose amongst different market models for pay TV service. While consumers may not ultimately find savings through cord cutting, they are also not willing to pay much more either – creating a tough competitive environment for industry players.
Expert analysis from a specialist in the field
Written by John Poelking, a leading analyst in the Leisure & Media sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Television is an essential element of nearly all US homes. The pay TV industry is going through a period of rapid change, with traditional cable and satellite companies now competing for market share against a host of new streaming contenders. During this transformation, corporations and consumers alike have been struggling to choose amongst different market models for pay TV service. While consumers may not ultimately find savings through cord cutting, they are also not willing to pay much more either – creating a tough competitive environment for industry players.
Leisure & Media Analyst
What you get
This market report provides in-depth analysis and insight supported by a range of data. At the same time, introductory and top-level content is provided to give you an overview of the issues covered.
Mintel provides a range of market information, frequently through the category level, including market size and forecasting, complete with market drivers that illustrate the forces that shape a category or market.
Mintel's proprietary consumer research provides our analysts with the attitudinal and behavioral data used to provide valuable insight to topical issues.
Mintel provides overviews of the top brands and manufacturers, and uses consumer research to explore attitudes and reactions to brands, as well as insight into what will resonate with consumers.
Market reports provide appendices of data to support the research and insight produced. Our tables of data are easily manipulated and downloadable to support your research needs and covers factors from consumer attitudes to market forecasts.
* This is a sample representation of the report layout and does not reflect the research included in this report.
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