Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Perimeter of the Store market, its consumers and the major players who make up that market.
Point of sale market data
In conjunction with IRi, extensive point of sale data shows you what consumers are spending their money on
How big is the market today and what is our 5 year forecast? Includes both best & worst case scenarios
What are the different segments within the market and how are those individual segments performing?
What are consumers looking for, what drives their buying habits and what are their main purchase influencers?
From iGen & Millennials to Baby Boomers & beyond. Who is spending money and what are they spending it on?
We gather our data from real-world consumers, selected to accurately reflect precise global demographics
What are the key players doing, what has been successful for them and what was their marketing spend?
Using data from our Global New Product Database, what products were launched and how well were they perceived?
What happens next, which areas are likely to experience growth and what opportunities exist within the market?
Expert analysis from a specialist in the field
Written by John Owen, a leading analyst in the Food & Drink sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
US perimeter food categories driven by growing consumer demand for fresh ingredients and freshly prepared foods. Retailers and perimeter marketers can further accelerate growth by creating a more engaging shopping experience that emphasizes, convenience, food exploration, personal choice, and fun.
Senior Food & Drink Analyst
Mintel has the answers you’re looking for
What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
This report discusses the following key topics:
This Report builds on the analysis presented in Mintel’s Perimeter of
the Store – US, June 2014.
The perimeter of the store, as defined for this Report, includes
food categories typically found along the interior perimeter walls
of supermarkets, grocery stores, and most supercenters. All retail
sales of the specified items are included even though differences in
store layout may mean that not all stores (particularly food retailers
that are not traditional grocers) position these items along the store
perimeter. The following segments are used in this Report:
- Meat, poultry, fish/seafood: Includes fresh and frozen. Processed
meats, meat products, and meats included in processed food are
- Fresh produce: Fresh fruits and vegetables, including bagged
salads. Frozen and canned produce are excluded.
- Milk, dairy, eggs: Fresh dairy and non-dairy milk, cream; butter;
fresh eggs. Yogurt, margarine, and other fats/oils are excluded.
- Bakery: In-store baked goods including breads/rolls, and cakes/
- In-store deli/prepared foods: Deli meat and cheese and freshly
prepared foods such as entrées, sandwiches, appetizers, salads,
sides, trays, dips, desserts, soups, and spreads.