Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Personal Care Consumer market, its consumers and the major players who make up that market.
Point of sale market data
In conjunction with IRi, extensive point of sale data shows you what consumers are spending their money on
How big is the market today and what is our 5 year forecast? Includes both best & worst case scenarios
What are the different segments within the market and how are those individual segments performing?
What are consumers looking for, what drives their buying habits and what are their main purchase influencers?
From iGen & Millennials to Baby Boomers & beyond. Who is spending money and what are they spending it on?
We gather our data from real-world consumers, selected to accurately reflect precise global demographics
What are the key players doing, what has been successful for them and what was their marketing spend?
Using data from our Global New Product Database, what products were launched and how well were they perceived?
What happens next, which areas are likely to experience growth and what opportunities exist within the market?
Expert analysis from a specialist in the field
Written by Jana Vyleta, a leading analyst in the Health & Personal Care sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
Despite the high market penetration of personal care products, there are opportunities for growth. While consumers are price sensitive when shopping, factors that influence consumer purchases including scent and product functionality could increase spend. To entice consumers to trade up to more expensive products, financial incentives that minimize risk, such as samples or coupons, are most convincing.
Health & Personal Care Analyst
Mintel has the answers you’re looking for
What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
This report discusses the following key topics:
This Report covers a broad range of products within the personal
care market. For the purposes of this report, Mintel has defined the
personal care market as products used for regular grooming and
hygiene including the following categories:
- Haircare – shampoo, conditioner, hairstyling products, hair color
- Skincare – facial cleansers, facial moisturizers, specialty skincare
products such as acne and anti-aging treatments, hand and body
moisturizers, sun protection
Body cleansing products – bar soap, liquid shower gel, bath
- Shaving products
- APDO (antiperspirant/deodorant)
- Oral care
Excluded from the scope of this report are beauty products (see
Mintel’s The Beauty Consumer – US, March 2016) such as:
- Color cosmetics
- Nail color and care
Professional services are also excluded from the scope of this