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US Pest Control and Repellents market report

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Pest Control and Repellents market, its consumers and the major players who make up that market.

Market

Point of sale market data

In conjunction with IRi, extensive point of sale data shows you what consumers are spending their money on

Market Size

How big is the market today and what is our 5 year forecast? Includes both best & worst case scenarios

Market Segmentation

What are the different segments within the market and how are those individual segments performing?

Consumer

Consumer behaviors

What are consumers looking for, what drives their buying habits and what are their main purchase influencers?

Demographic breakdown

From iGen & Millennials to Baby Boomers & beyond. Who is spending money and what are they spending it on?

Representative sample

We gather our data from real-world consumers, selected to accurately reflect precise global demographics

Players

Company strategy

What are the key players doing, what has been successful for them and what was their marketing spend?

Product innovation

Using data from our Global New Product Database, what products were launched and how well were they perceived?

Opportunities

What happens next, which areas are likely to experience growth and what opportunities exist within the market?

Expert analysis from a specialist in the field

Written by Rebecca Cullen, a leading analyst in the Household Care sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Home laundry products are a mature category in which price competition between leading brands continues to dampen sales growth. Innovations in format and scent are proving important drivers for category growth, as consumers are driven by scent and convenient, all-in-one formulas. Product safety and eco-friendliness remain on the periphery of key attributes, but have appeal among key consumer groups, such as parents. Rebecca Cullen
Household Care Analyst

Mintel has the answers you’re looking for

What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

This report discusses the following key topics:

Definition

For the purposes of this Report, Mintel has used the following definitions:

This Report covers both pest control products and residential service providers. Pest control products consist of the following subsegments:

  • Outdoor pest control products
  • Indoor pest control products
  • Pest control devices
  • Multipurpose pest control products

Personal insect repellents are included in the outdoor pest control products and pest control devices subsegments.

Pest control services included in this Report are only those provided to residences. Services for businesses, commercial real estate, government, etc., are excluded.

What you get

What's included

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Table of contents

  1. Overview

    • What you need to know
      • Definition
      • Executive Summary

        • Overview
          • The issues
            • Pest control services drive growth as products struggle
              • Figure 1: Total US sales and fan chart forecast of pest control products and services, at current prices, 2013-23
              • Figure 2: Total US sales and forecast of pest control products and residential services, by segment, at current prices, 2013-23
            • Private label grows as innovation lags
              • Figure 3: MULO private label pest control sales, 2017 vs 2018
            • The opportunities
              • There’s a co-branding opportunity for outdoor enthusiasts
                • Pest control devices will merge with other products
                  • Repellent wipes have room for improvement
                    • Figure 4: Interest in wipes to apply repellent and bite/sting treatments, June 2018
                  • Repellent clothing could increase consumer involvement
                    • Figure 5: Interest in clothing treated with insect repellent, June 2018
                  • What it means
                  • The Market – What You Need to Know

                    • Consumer products slow, as services gain dominance
                      • Multi-purpose products struggle
                        • Outdoor vacationers represent a lucrative segment
                          • Warmer weather is sending termites north
                          • Market Size and Forecast

                            • Consumer products slow, as services gain dominance
                              • Figure 6: Total US sales and fan chart forecast of pest control products and services, at current prices, 2013-23
                              • Figure 7: Total US sales and forecast of pest control products and services, at current prices, 2013-23
                          • Market Breakdown

                            • Services outpace product sales
                              • Figure 8: Total US sales and forecast of pest control products and residential services, by segment, at current prices, 2013-23
                              • Figure 9: Top 10 reported pests by species, June 2018
                            • Multi-purpose products struggle
                              • Figure 10: Retail sales of pest control products, by segment, 2013-18
                          • Market Perspective

                            • Outdoor vacationers represent a lucrative segment
                              • Gardening enthusiasts are highly vulnerable to ticks
                                • Figure 11: Share of seasonal spending, by category, 2017 (est)
                            • Market Factors

                              • Warmer weather is sending termites north
                                • There is an urban/rural divide for Lyme disease, but infections still grow among city dwellers
                                • Key Players – What You Need to Know

                                  • Private label growth outstrips brands
                                    • Device growth continues, but at a slower pace.
                                      • Brands respond to consumer need with natural formulas
                                        • Spectrum’s outdoor portfolio saw a big decline
                                          • Repellent clothing could be disruptive
                                            • Pest control devices will merge with other products
                                            • Company and Brand Sales of Pest Control and Repellents

                                              • Private label growth outstrips brands
                                                • Figure 12: Multi-outlet sales of pest control and repellents, by leading companies, rolling 52 weeks 2017 and 2018
                                            • What’s Working?

                                              • Device growth continues, but at a slower pace
                                                  • Figure 13: Multi-outlet sales of pest control devices, by leading companies and brands, rolling 52 weeks 2017 and 2018
                                                • Brands and service providers respond to need for natural formulas
                                                    • Figure 14: Total US retail sales and forecast of pest control services, 2013-23
                                                    • Figure 15: Interest in pest control products that use food-grade ingredients (eg, mineral oil, cayenne pepper, by age, June 2018
                                                • What’s Struggling?

                                                  • The clip-on format is at risk
                                                    • Multi-function products continue to lose relevancy
                                                      • Figure 16: Multi-outlet sales of multi-purpose pest control products, by leading companies and brands, rolling 52 weeks 2017 and 2018
                                                    • Spectrum’s outdoor portfolio is declining
                                                      • Figure 17: Multi-outlet sales of outdoor pest control products, by leading companies and brands, rolling 52 weeks 2017 and 2018
                                                  • What’s Next?

                                                    • Pest control devices will merge with other products
                                                      • Repellent and bite/sting treatment wipes have growth potential
                                                          • Figure 18: Interest in wipes to apply repellent and bite/sting treatments, June 2018
                                                        • Repellent clothing could be disruptive
                                                          • Figure 19: Interest in clothing treated with insect repellent, June 2018
                                                        • Global pest control dynamics will influence domestic competition
                                                        • The Consumer – What You Need to Know

                                                          • Roaches plague urbanites, renters, and Southerners the most
                                                            • Parental status drives product usage
                                                              • Speed and safety are the most desired attributes
                                                                • Parents and Hispanics are most concerned about disease and are increasing their usage
                                                                  • Long-lasting preventive benefits will grow professional services
                                                                    • There’s room to innovate better on-the-go repellent application
                                                                    • Incidence of Pest Issues

                                                                      • Ants and mosquitos the most common pests, while bedbugs decline
                                                                        • Figure 20: Incidence of pest issues by species, June 2018
                                                                      • Roaches plague urbanites, renters, and Southerners the most
                                                                        • Figure 21: Incidence of selected pests, by region, area and housing situation, June 2018
                                                                    • Pest Control Product Use

                                                                      • Household pest control products are most frequently used
                                                                        • Figure 22: Pest control product usage, June 2018
                                                                      • Parental status drives product usage
                                                                        • Figure 23: Product usage, by age and parental status, June 2018
                                                                    • Purchase Locations

                                                                      • Mass merchandisers and home improvement centers are most shopped
                                                                        • Figure 24: Pest control purchase locations, June 2018
                                                                        • Figure 25: Online purchases of pest control products, by age, June 2018
                                                                    • Purchase Influencers

                                                                      • Safety and efficacy are important
                                                                        • Figure 26: Purchase influencers, June 2018
                                                                      • Safety, speed, and transparency will resonate with the broadest audience
                                                                        • Figure 27: TURF analysis – Highest-value pest control attributes, June 2018
                                                                      • TURF methodology
                                                                      • Attitudes toward Pest Control Products

                                                                        • Speed and safety are highly desired attributes
                                                                            • Figure 28: Attitudes about pest control products, June 2018
                                                                          • Parents and Hispanics are most concerned about disease and are increasing their usage
                                                                            • Figure 29: Select attitudes and usage behaviors – Agree, by age, Hispanic origin, and parental status, June 2018
                                                                        • Interest in Innovations

                                                                          • Long-lasting preventive benefits will grow professional services
                                                                            • Consumers want food-based ingredients, but less willing to pay more
                                                                              • Figure 30: Interest in pest control innovations, June 2018
                                                                            • There’s room to innovate better on-the-go repellent application
                                                                              • Figure 31: Interest in on-the-go innovations, by number of children in the house and Hispanic Millennial status, June 2018
                                                                          • Appendix – Data Sources and Abbreviations

                                                                            • Data sources
                                                                              • Sales data
                                                                                • Fan chart forecast
                                                                                  • Consumer survey data
                                                                                    • Abbreviations and terms
                                                                                      • Abbreviations
                                                                                        • Terms
                                                                                        • Appendix – The Market

                                                                                            • Figure 32: Total US sales and forecast of pest control products and residential services, at inflation-adjusted prices, 2013-23
                                                                                            • Figure 33: Total US sales and forecast of pest control products and residential services, by segment, at current prices, 2013-23
                                                                                            • Figure 34: Total US residential sales and forecast of pest control services, at current prices, 2013-23
                                                                                            • Figure 35: Total US retail sales and forecast of pest control products, at current prices, 2013-23
                                                                                            • Figure 36: Total US retail sales of pest control products, by channel, at current prices, 2016 and 2018
                                                                                        • Appendix – Key Players

                                                                                            • Figure 37: Multi-outlet sales of multi-purpose pest control products, by leading companies and brands, rolling 52 weeks 2017 and 2018
                                                                                            • Figure 38: Multi-outlet sales of indoor pest control products, by leading companies and brands, rolling 52 weeks 2017 and 2018