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US Pest Control and Repellents market report

Everything you need to make the right decisions

Providing the most comprehensive and up-to-date information and analysis of the Pest Control and Repellents market, its consumers and the major players who make up that market.

Market

Point of sale market data

In conjunction with IRi, extensive point of sale data shows you what consumers are spending their money on

Market Size

How big is the market today and what is our 5 year forecast? Includes both best & worst case scenarios

Market Segmentation

What are the different segments within the market and how are those individual segments performing?

Consumer

Consumer behaviors

What are consumers looking for, what drives their buying habits and what are their main purchase influencers?

Demographic breakdown

From iGen & Millennials to Baby Boomers & beyond. Who is spending money and what are they spending it on?

Representative sample

We gather our data from real-world consumers, selected to accurately reflect precise global demographics

Players

Company strategy

What are the key players doing, what has been successful for them and what was their marketing spend?

Product innovation

Using data from our Global New Product Database, what products were launched and how well were they perceived?

Opportunities

What happens next, which areas are likely to experience growth and what opportunities exist within the market?

Expert analysis from a specialist in the field

Written by Rebecca Cullen, a leading analyst in the Household Care sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

Home laundry products are a mature category in which price competition between leading brands continues to dampen sales growth. Innovations in format and scent are proving important drivers for category growth, as consumers are driven by scent and convenient, all-in-one formulas. Product safety and eco-friendliness remain on the periphery of key attributes, but have appeal among key consumer groups, such as parents. Rebecca Cullen
Household Care Analyst

Mintel has the answers you’re looking for

What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?

This report discusses the following key topics:

Definition

For the purposes of this Report, Mintel has used the following definitions:

This Report covers both pest control products and residential service providers. Pest control products consist of the following subsegments:

  • Outdoor pest control products
  • Indoor pest control products
  • Pest control devices
  • Multipurpose pest control products

Personal insect repellents are included in the outdoor pest control products and pest control devices subsegments.

Pest control services included in this Report are only those provided to residences. Services for businesses, commercial real estate, government, etc., are excluded.

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What's included

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Table of contents

  1. Overview

    • What you need to know
      • Definition
      • Executive Summary

        • The market
          • Pest control products and services market experiences steady growth
            • Figure 1: Total US sales and fan chart forecast of pest control products and services, at current prices, 2012-22
          • The issues
            • Chemical concerns relevant among young adults, parents
              • Figure 2: Chemical and safety concerns, any agree, by age, parental status, September 2017
            • Protecting family, fast-acting highest on long list of priorities
              • Figure 3: Top three label communication priorities, September 2017
            • The opportunities
              • Climate change benefits market
                • Figure 4: Average summer temperatures, contiguous US, June – August, 2012-16
              • Natural products more attractive among younger adults, parents
                • Figure 5: Select attitudes regarding pest control and natural products, any agree, among adults aged 18-44 and parents, September 2017
              • Focus on safety, ingredients on packaging
                • Figure 6: Attitudes toward safety and performance of pest control products, label communication priorities, September 2017
              • What it means
              • The Market – What You Need to Know

                • Category growth continues upward trajectory
                  • Pest control services growth outpace products
                    • Growing pest populations, expansion of home outdoors benefit market
                      • Warmer weather trends point to future market growth
                      • Market Size and Forecast

                        • Solid growth rates expected to continue
                          • Figure 7: Total US sales and fan chart forecast of pest control products and services, at current prices, 2012-22
                          • Figure 8: Total US retail sales and forecast of pest control products and services, at current prices, 2012-22
                      • Market Breakdown

                        • Pest control services remain foundation for the category
                          • Figure 9: Share of pest control products and services sales, by segment, 2017
                        • Pest control services see stronger gains
                          • Figure 10: Sales of pest control products and services, by segment, at current prices, 2012-17
                          • Figure 11: Total US retail sales of pest control products, by type, at current prices, 2012-17
                      • Market Perspective

                        • Travel patterns changing due to heightened virus-borne concerns
                          • Booming tick population impacts many markets, including pets
                            • Expansion of home to outdoors heightens importance of products
                              • Pest control benefits from other seasonal categories
                                • Figure 12: Share of seasonal spending, by category, 2017 (est.)
                            • Market Factors

                              • Climate change driving pest population, benefiting market
                                • Figure 13: Average summer temperatures, contiguous US, June – August, 2012-16
                              • Housing market shifts: decline in homeownership
                                • Figure 14: Homeownership rate, by age of householder, 2006-16
                              • Steady disposable household income may benefit pest control services
                                • Figure 15: DPI change from previous period, January 2007-August 2017
                            • Key Players – What You Need to Know

                              • SCJ, Spectrum control market
                                • Private label sees growth, Off! and Raid benefit from familiarity
                                  • Multipurpose products experience downturn in sales
                                    • Natural products, technology could accelerate growth
                                    • Manufacturer Sales of Pest Control and Repellents

                                      • Top two competitors market extensive brand portfolios
                                        • Sales of pest control and repellents by company
                                          • Figure 16: MULO sales of pest control and repellents, by leading companies, rolling 52-weeks 2016 and 2017
                                      • What’s Working?

                                        • Private label reaches cost-driven shoppers
                                          • Figure 17: MULO sales of private label pest control and repellents, rolling 52-weeks 2016 and 2017
                                          • Figure 18: Share of pest control product launches, by brand type, 2012-17*
                                        • Off!, Raid dominate brand usage
                                          • Figure 19: Insect repellent brand usage, January 2016 – March 2017
                                          • Figure 20: Insecticide brand usage, January 2016 – March 2017
                                        • Hot Shot gains across nearly all segments
                                          • Figure 21: MULO sales of Hot Shot pest control and repellents, 2016 and 2017
                                      • What’s Struggling?

                                        • Off! Clip-On devices challenged to hang on
                                          • Figure 22: MULO sales of Off! Clip-on pest control device, 2013-17
                                        • Multipurpose products continue to slide
                                          • Figure 23: Total US sales of multipurpose pest control products, 2012-17 (est.)
                                          • Figure 24: Attitudes toward specialized vs multi-insect pest control products, September 2017
                                      • What’s Next?

                                        • Fewer or natural ingredients appease conflicted consumers
                                            • Figure 25: Share of pest control product and personal insect treatment/repellent launch claims globally, 2013-17*
                                          • Controlled application, clear and smart packaging
                                            • Greater opportunities to utilize technology in category
                                            • The Consumer – What You Need to Know

                                              • High incidence of pests, particularly in southern regions
                                                • Products used more often to eradicate pests
                                                  • Safe for family, fast-acting most important pieces of label information
                                                    • Majority find importance in a pest-free home
                                                      • Lasting protection outweighs speed
                                                        • Safety more important among younger adults, parents
                                                          • Familiar brand trumps cost
                                                          • Incidence of Pest Issues

                                                            • Ants, mosquitos most common pests
                                                              • Figure 26: Incidence of pest issues, September 2017
                                                            • Parents encounter wider variety of pests
                                                              • Figure 27: Incidence of pest issues, by parental status, September 2017
                                                            • Pest issues prevalent in Southern regions, vary by living location
                                                              • Figure 28: Incidence of select pest issues, by region, living location, September 2017
                                                          • Pest Control Product and Service Use

                                                            • Higher incidence of pest control products than services
                                                              • Figure 29: Any use of insect repellents and insecticides, January 2012 – March 2017
                                                              • Figure 30: Pest control product and service use, September 2017
                                                            • Pest control services used for significant pest issues
                                                              • Figure 31: Pest control product and service use, by incidence of pest issues, September 2017
                                                            • Pest control products supplement services
                                                              • Figure 32: Pest control services, by pest control products use, September 2017
                                                            • Younger adults, parents most engaged in market
                                                              • Figure 33: Pest control product and service use, by age, parental status, September 2017
                                                          • Label Communication Priorities

                                                            • Safety and fast-acting highest on list of priorities
                                                                • Figure 34: Label communication priorities, September 2017
                                                              • Safety, speed, and ingredients reach broadest audience
                                                                • Figure 35: TURF Analysis – Labeling communication priorities, September 2017
                                                              • TURF Methodology
                                                                • Label communication pieces vary by product
                                                                  • Figure 36: Label communication priorities, by pest control product use, September 2017
                                                                • Young adults ingredient-focused, clear labeling appeals to those 55+
                                                                  • Figure 37: Label communication priorities, by age, parental status, September 2017
                                                              • Pest Control Approach

                                                                • Pest-free home is a top priority for most…
                                                                  • …yet chemicals are a significant concern
                                                                    • Figure 38: Pest control approach, September 2017
                                                                  • Natural pest products resonate well with young adults, parents
                                                                    • Figure 39: Natural pest control approach, any agree, by age, parental status, September 2017
                                                                • Attitudes toward Pest Control Products - Speed vs. Lasting Protection

                                                                  • Continued protection is key for most
                                                                    • Figure 40: Attitudes toward pest control product speed vs. long lasting protection, September 2017
                                                                  • 25-44s, parents key groups for timesaving claims
                                                                    • Figure 41: Attitudes toward pest control products – speed vs long lasting protection, by age, parental status, September 2017
                                                                • Attitudes toward Pest Control Products - Safety vs. Performance

                                                                  • Significant portion prioritize safety over performance
                                                                    • Figure 42: Attitudes toward pest control product safety vs. performance, September 2017
                                                                  • Safety prioritized for younger adults, parents
                                                                    • Figure 43: Attitudes toward pest control product safety vs performance, by age, parental status, September 2017
                                                                • Attitudes toward Pest Control Products - Cost vs. Brand

                                                                  • Brand trumps cost
                                                                    • Figure 44: Attitudes toward pest control product - Cost vs. brand, September 2017
                                                                  • Youngest and oldest adults slightly more price-driven
                                                                    • Figure 45: Attitudes toward pest control products – Brand vs. cost, by age, parental status, September 2017
                                                                • Appendix – Data Sources and Abbreviations

                                                                  • Data sources
                                                                    • Sales data
                                                                      • Fan chart forecast
                                                                        • Consumer survey data
                                                                          • Abbreviations and terms
                                                                            • Abbreviations
                                                                            • Appendix – The Market

                                                                                • Figure 46: Total US retail sales and forecast of pest control products and services, at inflation-adjusted prices, 2012-22
                                                                                • Figure 47: Total US retail sales and forecast of pest control products and services, by segment, at current prices, 2012-22
                                                                                • Figure 48: Total US retail sales of pest control products and services, by segment, at current prices, 2015 and 2017
                                                                                • Figure 49: Total US retail sales and forecast of pest control services, at current prices, 2012-22
                                                                                • Figure 50: Total US retail sales and forecast of pest control products, at current prices, 2012-22
                                                                                • Figure 51: Total US retail sales of pest control products, by type, at current prices, 2012-17
                                                                                • Figure 52: Total US retail sales of pest control products, by channel, at current prices, 2012-2017
                                                                                • Figure 53: Total US retail sales of pest control products, by channel, at current prices, 2015 and 2017
                                                                            • Appendix – Key Players

                                                                                • Figure 54: MULO sales of outdoor pest control products, by leading companies and brands, rolling 52 weeks 2016 and 2017
                                                                                • Figure 55: MULO sales of pest control devices, by leading companies and brands, rolling 52 weeks 2016 and 2017
                                                                                • Figure 56: MULO sales of indoor pest control products, by leading companies and brands, rolling 52 weeks 2016 and 2017
                                                                                • Figure 57: MULO sales of mutlipurpose pest control products, by leading companies and brands, rolling 52 weeks 2016 and 2017
                                                                            • Appendix – The Consumer

                                                                                • Figure 58: Repertoire of pest control product use, September 2017
                                                                                • Figure 59: Insecticide formats used, January 2016 – March 2017