Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Pet Food market, its consumers and the major players who make up that market.
Point of sale market data
In conjunction with IRi, extensive point of sale data shows you what consumers are spending their money on
How big is the market today and what is our 5 year forecast? Includes both best & worst case scenarios
What are the different segments within the market and how are those individual segments performing?
What are consumers looking for, what drives their buying habits and what are their main purchase influencers?
From iGen & Millennials to Baby Boomers & beyond. Who is spending money and what are they spending it on?
We gather our data from real-world consumers, selected to accurately reflect precise global demographics
What are the key players doing, what has been successful for them and what was their marketing spend?
Using data from our Global New Product Database, what products were launched and how well were they perceived?
What happens next, which areas are likely to experience growth and what opportunities exist within the market?
Expert analysis from a specialist in the field
Written by John Owen, a leading analyst in the Food & Drink sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
The pet food market continues to make steady, slow gains, especially the treats market, reflecting the importance pet owners place on pampering and care. Pet owners increasingly look for food that aligns with their own personal dietary preferences and beliefs. In addition, the pet food retail landscape is shifting as more pet owners shop online looking for greater convenience and better prices.
Senior Food & Drink Analyst
Mintel has the answers you’re looking for
What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
This report discusses the following key topics:
For the purposes of this Report, Mintel has used the following
Mintel defines the pet food market as food and treats for household
pets, including cats, dogs, small animals (eg hamsters, rabbits),
fish, reptiles, and birds.
Food for dogs and cats may be dry, wet/
canned, semi-moist, or in the form of treats. The following segments
will be included in this Report:
- Dry dog food
- Wet dog food
- Dry cat food
- Wet cat food
- Small animal food (eg hamsters, birds, guinea pigs, reptiles)
- Pet treats
Excluded from this Report are:
- Horse food
- Dog chews and rawhides
- Pet vitamins and supplements