Everything you need to make the right decisions
Providing the most comprehensive and up-to-date information and analysis of the Pet Food market, its consumers and the major players who make up that market.
Point of sale market data
In conjunction with IRi, extensive point of sale data shows you what consumers are spending their money on
How big is the market today and what is our 5 year forecast? Includes both best & worst case scenarios
What are the different segments within the market and how are those individual segments performing?
What are consumers looking for, what drives their buying habits and what are their main purchase influencers?
From iGen & Millennials to Baby Boomers & beyond. Who is spending money and what are they spending it on?
We gather our data from real-world consumers, selected to accurately reflect precise global demographics
What are the key players doing, what has been successful for them and what was their marketing spend?
Using data from our Global New Product Database, what products were launched and how well were they perceived?
What happens next, which areas are likely to experience growth and what opportunities exist within the market?
Expert analysis from a specialist in the field
Written by John Owen, a leading analyst in the Food & Drink sector, his extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.
The pet food market continues to grow at a slow, steady pace, driven by premiumization and treating as pet owners look to give their pets, viewed as cherished members of the family, the best. Increasingly, pet owners are looking for pet food and treats that measure up to their own dietary preferences and standards, giving marketers opportunities for further differentiation and growth.
Senior Food & Drink Analyst
Mintel has the answers you’re looking for
What are the key challenges facing the industry and how fast are its rates of growth? Who is the consumer and what do they want? Where are the opportunities, where are the risks and what lies ahead?
This report discusses the following key topics:
This Report builds on the analysis presented in Mintel’s Pet Food
– US, August 2017, as well as Reports of the same title in 2016,
2015, 2014, 2013, and 2012. This Report also builds on the analysis
presented in America’s Pet Owners – US, August 2018, as well as
the Reports of same title in 2017, 2016, 2015, 2013, and 2011.
For the purposes of this Report, Mintel has used the following
Mintel defines the pet food market as food and treats for household
pets, including cats, dogs, small animals (eg hamsters, rabbits),
fish, reptiles, and birds. Food for dogs and cats may be dry, wet/
canned, semi-moist, or in the form of treats.
The following segments
will be included in this Report:
- Dry dog food
- Wet dog food
- Dry cat food
- Wet cat food
- Pet treats
- Small animal food (eg hamsters, birds, guinea pigs, reptiles)
Excluded from this Report are:
- Horse food
- Dog chews and rawhides
- Pet vitamins and supplements
What you need to know
The pet food market continues to grow at a slow, steady pace,
driven by premiumization and treating as pet owners look to give
their pets, viewed as cherished members of the family, the best.
Increasingly, pet owners are looking for pet food and treats that
measure up to their own dietary preferences and standards, giving
marketers opportunities for further differentiation and growth.